Rick Hendrick BMW eNews
April 2012
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CONTENTS
Value Your Trade
Experience the Signature Elements of BMW
BMW Takes on the Nürburgring
BMW Certified Pre-Owned Special Offer
You're Invited to Support Team USA from Behind the Wheel
Headache-Inducing Foods
Batting a Thousand
Clubbing in the Carolinas
Make Your Job Work for You
BMW Value Service
Vehicle Profile: The 2012 BMW Z4
Vehicle Profile: 2012 BMW ActiveHybrid 5
Lease a 2012 BMW 328i Convertible for $459*/month plus $1,000 Lease/APR Credit available
Alignment Special
Detailing Special
New Tires Special
BMW Value Service
Ultimate service at an affordable price.

At BMW, automotive excellence is a way of life. When you make the investment to buy a BMW, you certainly want it to stay in top form for years to come. Now, BMW offers Value Service to ensure just that.
 
As an owner, don’t forget to take advantage of BMW’s special offers for Value Service customers. For example, drivers of select 3 Series models (E46) can get an oil change package for just $79.95. Technicians will drain the oil from the engine, refill it with premium synthetic BMW oil, and replace the filter with an Original BMW filter to ensure low friction and reliable operation. The oil change is also eco-friendly, as the BMW service department collects all used oil for proper recycling.
 
BMW Value Service is also as convenient as it is thorough. When newer models monitor your driving conditions and let you know, through the vehicle information display, when the car needs service, you can book an appointment online or by calling your local BMW center.
 
While the oil is draining, technicians perform several other services, including resetting the Service Interval Indicator in the instrument cluster and conducting a multi-point inspection of your brakes, alignment, battery, air filter, air conditioner and tires to keep your BMW in top condition.
 
Keeping drivers and passengers safe is just as important to BMW as optimizing performance, so the E46 Oil Change Package also includes a security inspection of the safety belts, automatic-locking retractors, belt locks, and belt buckles.
 
An Upgrade Package is available when you get your Value Service. It includes replacing the micro-filter/cabin air filter, checking the coolant levels and concentration of the fluid, topping off windshield washer and steering fluids, and check brake fluid every two years. All for the low cost of $49.95*.
 
BMW vehicles are among the best engineered and most technologically sophisticated vehicles on the road, but that doesn’t mean owning one has to be expensive. During your BMW’s first four years or 50,000 miles—whichever comes first—the BMW Maintenance Program provides owners with complimentary services. Once that period expires, the new BMW Value Service program is designed to keep regular maintenance, and any necessary repairs, as affordable as possible.
 
Once their cars are out of warranty, some drivers may be tempted to seek out independent service stations in hopes of getting a better deal on service. Unfortunately, sub-par replacement parts are often used, and the quality of the work can be hard to predict. Luckily, Value Service provides affordable parts and maintenance by BMW-certified technicians who know your vehicle best.
The BMW center staff get extensive training directly from BMW on how to diagnose and service every new vehicle. Before any work is performed, technicians will brief you on exactly how much the job will cost, upfront, and with no surprises.
 
Your dealer will only use Original BMW Parts, along with factory-approved tools and equipment. That means every part has been tested by BMW engineers and validated to fit and function according to carefully developed specifications. And to further guarantee your peace of mind, BMW backs every replacement part with a two-year warranty.
 
As we like to put it: “Think We’re Expensive? Think Again.” BMW Value Service demonstrates just how affordable professional, top-quality BMW maintenance can be.
 

*Additional costs may apply.  For further details contact your BMW Center

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