A requirement of certification, in addition to earning two points toward certification is:
REQUIRED: Reduce junk mail by removing your organization’s name from databases
USA - Each individual name receiving junk mail will need to be registered.
Outside USA - If national databases are not available you must provide a statement of how you have contacted mailers and made concrete efforts to remove names from mailing lists.
Contacting the Direct Marketing Association (DMA) and registering with their Mail Preference Service provides an effective way for you to fight the junk mail glut. The DMA does not provide marketers with consumer mailing lists or do consumer mailings. They provide their Mail Preference Service to marketers for the sole purpose of removing consumer’s names and addresses from their prospect mailing lists. To add your name to the do-not-mail list, register online at www.dmachoice.org/dma/member/regist.action or download a mail-in form. Be sure to list each name receiving mail at your address, including misspellings. You can also send a letter, along with $1, with your name(s) and address to the DMA asking to be removed from their mailing list. Note that mail addressed to “resident” or “occupant” cannot be stopped through the DMA.
Direct Marketing Association
Mail Preference Service
P.O. Box 282
Carmel, NY 10512
212-768-7277 x1500
www.dmachoice.org
The DMA is not the only marketing racket in town. Keep reading to find more effective tools to reduce your junk mail. Or, if you don't have the time for the do-it-yourself approach and would rather hire an expert to do it for you, Eco-Cycle recommends 41pounds.org.
