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A DIFFERENT FIT // MEN SHOP ON IMPULSE NOT NEED
Conventional wisdom among retailers has always been that men are utilitarian shoppers. But that school of thought has been knocked off its moorings. Analysts and retailers agree that men are shopping with greater frequency, fervor, and passion for novelty, with the outcome being more men making impulse purchases.
[FULL STORY]
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RETURN OF THE AVERAGE GUY
Menswear designers are starting to use male models who look more like “regular” guys in an effort to build their customer base. Today’s men are taking a keen interest in dressing well, and steadily buying more of their own clothes, which spells opportunity for many designers.
[FULL STORY]
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VROOM TO GROOM
It may have taken longer than expected, but even the most intractable marketers recognize that the “metrosexual” trend is over. Guys may be more inclined to make cologne, body spray, and other male grooming product purchases, but they don’t like being stereotyped as a “metrosexual” for caring about their appearance.
[FULL STORY]
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HOLIDAY SURPRISE: MEN OUTSPEND WOMEN
Contrary to popular belief, women spent less than men during the 2006 holiday season. The National Retail Foundation (NRF) reported that men outspent women by 38% during the first weekend of holiday shopping. According to the NRF, men spent on average $420 compared to the $304 that women spent during the first four days following Thanksgiving.
[FULL STORY]
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IT'S A GUY THING
Romantic getaways are nice, but sometimes you’ve got to leave it all—including your lady—at home. These days, men are going away with just the guys; in other words, they’re taking a “mancation”.
[FULL STORY]
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