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BACK IN BLACK // MEN’S FORMALWEAR RETURNS
The tuxedo never goes out of style. Men continue to embrace the casual look of jeans and a jacket in their everyday lives, but when it comes to formal occasions, modern men know how to dress the part. After several years of experimental black tie—black on black, traditional ties, even no ties—the same fashion-conscious men that ushered in that trend are now returning to formalwear’s roots with slim-cut tuxedos, dinner jackets, bow ties, and vests.
[FULL STORY]
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HERO WORSHIP
Celebrity sells. And when it comes to teens—who are just at the start of defining their all-essential brand loyalties—they are enduringly attracted to, and influenced by, athletes and musicians, many of whom are increasingly aligning themselves with brand name products.
[FULL STORY]
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MEN GET IN THE GAME
As casinos pop up along the Gulf Coast and Las Vegas becomes a luxury vacation destination, gambling continues to be a pastime of nearly one in four American adults.
[FULL STORY]
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THE MANNY MAKES GOOD
Britney Spears isn’t the only one with a male nanny. Her “manny” may have made the cover of People, but he
represents a growing number of men who are embracing previously female-only fields and products.
[FULL STORY]
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"SUPER" MARKET STRATEGIES FOR MEN
Gone are the days when mom had food on the table when dad got home from work. As females have ascended the professional ladder, the domestic bliss of Leave it to Beaver has folded into a world of men who actively participate in the securing and preparation of food. Today style-conscious men are not only careful about what they eat; they’re more sophisticated about their palates, too.
[FULL STORY]
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MEN CONTINUE TO EMBRACE THE SPA
As the fourth largest leisure industry in the U.S., with $11.2 billion in sales, spas are quickly catching up to category leaders golf ($19.7 billion), cruise lines ($14.7 billion), and health and racket clubs ($14.1 billion). (Global Cosmetic Industry, August 2006)
[FULL STORY]
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FROM THE GQ NEWSROOM // 2006 GOOD CALL STUDY
GQ men are dialed in, in every way. Their mobile phones are their lifelines, allowing them a range of up-to-the-minute capabilities that keep them in constant contact. The Fall 2006 GQ Good Call Study confirms that GQ men are early adopters who are tech-savvy, design-conscious, and devoted to the wide range of features on their mobile phones.
[FULL STORY]
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MAKE SPACE FOR THE MAN'S ROOM
Virginia Woolf claimed that every woman needed
“a room of one’s own,” but today, it’s men who are carving out a niche for themselves. From wine caves to billiard rooms, home offices to garages, exercise areas to screening rooms, men are finding places for themselves at home—sumptuous, masculine spaces that are their exclusive domains. (Orlando Sentinel, July 6, 2006)
[FULL STORY]
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