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MEET THE XOOMERS
For a generation—Generation X, that is—reared on the antiestablishment, commitment-phobic, corporate anathema ethos, the time has come for Gen X to grow up. And by grow we mean, in the language of marketers and Madison Avenue, to embrace their inner consumer—or Xoomer.
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SLACKERS TO LEADERS
Xoomers gain confidence and come into their own.
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DEFINING A PERSONAL STYLE
After years of catering to the Boomers' luxury appetites, luxury goods marketers need to tap the tremendous spending potential of Gen Xers.
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XOOMERS DRIVE THE LUXURY MARKET
Xoomers are 15% more likely to pay a premium for luxury goods.
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PERSONAL STYLE, UNIQUE SENSIBILITY, INFLUENCE BUYING DECISIONS
Xoomers draw a sharp contrast to boomers when it comes to factors like value, durability and newness influencing their buying decisions.
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ON THEIR OWN: XOOMERS SPEND MORE ON THEMSELVES
More freedom with discretionary income means xoomers outspend boomers across the board.
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STAYING CONNECTED
Xoomers consume media at hyper speed, keeping in touch and opening themselves up to multiple points of access.
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