May 2006   VOLUME 1 ISSUE 8  
TOPICS
AUTOMOTIVE
FASHION
RETAIL
TECHNOLOGY
M2M QUICK POLL

Which, if any, of the following non-traditional media platforms are you most interested in exploring for your marketing campaigns in the upcoming year?

Podcasts

Wireless/mobile

Video games

Cinema advertising

 See Results
 
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GENTLEMEN’S QUARTERS // MEN TAKE A ROLE IN HOME DECORATING
Style matters, especially in the home. Gone are the days when men’s furnishings consisted of a futon and a remote control. These days, men’s interests have moved beyond the large-screen TVs to include a much broader vision of home design.
[FULL STORY]
 
SMALL IS BIG IN CAR DESIGN
A new breed of entry-level crossover vehicles is hitting the road—and the race is on to see which brand will lead in the marketplace. Cross utility vehicles (CUVs) are taking the place of oversized trucks, and they’re equipped with surprisingly roomy interiors and youthful features, such as laptop shelves and iPod connectivity.
[FULL STORY]
 
GOING FOR THE GOLD
Real men, it appears, are ready to shine. Across the board, from the mall-staple Kay Jewelers to the luxury titan Tiffany & Co., retailers are catering to a new generation of under-40 guys who are comfortable wearing jewelry.
[FULL STORY]
 
POWER LINES FOR POWERPOINT BY GQ VP & PUBLISHER PETER HUNSINGER
Storytelling is the key to persuasion. A story becomes a fact when it comes from someone of historical or cultural significance. If it turns a poetic phrase, even better.
[FULL STORY]
 
FORM+FUNCTION GADGET-FRIENDLY MEN’S GARB
Today’s leading men need products that suit their active lifestyles. For years, skiwear/actionwear designers have been responding to this need by producing tech-friendly garments with special pockets for MP3 devices, such as iPods and mobile phones. Burton helped blaze this trail with the 2003 launch of its Amp jacket. Now the fusion of fashion and technology has crossed over into the mainstream,with brands like Thomas Pink, Columbia Sportswear, JanSport, and Levi Strauss launching tech-friendly apparel products in fall 2006.
[FULL STORY]
 
60 SECONDS WITH SCOTT CARLIS
Having just returned from the CTIA Wireless Conference in Las Vegas, GQ M2M Editor Scott Carlis reports on the state of SMS messaging and how it is still the most effective and efficient way for companies to get into the mobile game.
[FULL STORY]
 
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