February 2006   VOLUME 1 ISSUE 7  
 
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THE STATE OF MEN || THE STATE OF MASCULINITY
Men have experienced seismic shifts in corporate culture over the past twenty years, and the repercussions have had dramatic effects across all of their social sectors. Gone are the days of the 9-to-5 grind, the requisite grey flannel suit, and the three martini lunch.
[FULL STORY]
 
THE GQ POLL: OF VICE & MEN
This past fall, GQ’s editors took to the streets, inviting 1,000 American men to weigh in on what they do, and don’t do—at work, at home, and in the bedroom. The survey, conducted by Global Strategy Group, Inc., interviewed randomly selected men 21 and over from September 7-18, 2005. Here are the surprisingly righteous and upstanding results.
[FULL STORY]
 
THE FOUR STATES OF MEN
Whereas men in previous generations looked to a single male archetype—John Wayne, Cary Grant, Steve McQueen, Harrison Ford—men today are faced with an ideal that is more complex, and more fragmented.
[FULL STORY]
 
10 STEPS TO EFFECTIVE MARKETING TO TODAY'S MAN
A top 10 list no marketer trying to reach the modern man should be without.  Learn about which brands are doing it right, and where your brand fits into the mix.
[FULL STORY]
 
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