2005 RETAIL EXECUTIVE STUDY
This special issue of M2M reports on the latest findings from the 2005 Retail Executive Study commissioned by GQ and offers a revealing look at the current state of the industry.
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NO MORE HAND HOLDING REQUIRED
Men are embracing shopping like never before. A modern breed of male shopper is quickly emerging, and he’s happy shopping by himself—without a female companion or advisor.Very often he shops simply to see and sample what’s new.
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CASUAL GROWTH: GENERAL CASUAL + BUSINESS CASUAL ON THE RISE
The casual chic trend is now an industry absolute, as casual styles infiltrate the runways, high-end designers partner with activewear labels, and men feel increasingly liberated to incorporate both high and low pieces into their work and weekend wardrobes.
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WEARING THEIR LEADERSHIP
Men are shopping more frequently. Retail executives agree that men, on average, shopped at their stores 18 times in the past year, up from 5 times in 2001.
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WHO ARE THESE GUYS?
Young, affluent men are the driving force behind the latest trends in male shopping. Retailers of all stripes report not only a significant increase in the number of young, well-heeled male shoppers, but the distinct advantage of capturing this influential demographic in their prime.
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THE BIG PICTURE
Retailers see a major increase in self-purchasing. While men's purchasing behavior varies from category to category, one thing remains resoundingly clear: men's ability and their confidence in purchasing for themselves has increased significantly in the past four years.
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WEARING IT WELL
Men have broken out of the mold of need-only shoppers. A shopping revolution is under way, and retailers are taking note with superior amenities, shopping services, and increased selections for men.
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METHODOLOGY/EXECUTIVE PROFILE
The 2005 Retail Executive Study is a mail survey of retail executives. A 4-page questionnaire was sent on April 12, 2005, to 2,000 executives ranging from owners and presidents to managers and buyers.
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