THE RETURN OF THE SUIT
Slackers beware. Dot-comers take note. The suit is making a comeback. More and more men are recognizing the power of dressing up and the self-esteem boost that comes with looking sharp.
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THE DUDE TUBE
What are men tuning in to? In the wake of the reality television revolution, men are hooked, but also heading toward a minor backlash. Their most-often-watched TV shows include the longtime stalwart, live sports. New shows like American Idol and Desperate Housewives are also making a big impression.
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NEW SKIN-CARE PRODUCTS TARGET MEN
With the recent acquisition of Gillette (a company that has traditionally marketed to men), P&G (which has traditionally marketed to women) is branching out into new territory, starting with their Boss Skin label, to include a complete line of moisturizers and facial scrubs.
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IF THE SHOE FITS: MEN OPT FOR QUALITY BEFORE STYLE
When it comes to shoes, men are creatures of habit, choosing quality footwear and trading up as their budgets allow. In an informal poll retailers concluded that once men find a footwear brand they enjoy, they are customers for life—regardless of price.
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GENDER RULES THE ROAD
The more things change, the more they stay the same. When it comes to men’s car-buying habits, guys definitely feel the need for speed, and women look for safety and value.
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HOME ON THE RANGE: GUYS HONE IN ON HOME APPLIANCES
Men today have all too many outlets to sate their testosterone urges: cars, motorcycles, high-tech electronics… refrigerators? Yes, even refrigerators.
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FROM THE GQ NEWSROOM: 2005 TRAVEL STUDY
GQ men are men of the world. They travel to enhance their lifestyle, and have a rich appreciation for the rewards offered by seeing and experiencing a range of destinations.
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MEN’S TRAVEL HABITS
If money were no object, men would rather make a pilgrimage to the holy site of Notre Dame in Indiana than the Gothic cathedral of Notre Dame in Paris, according to a new study on American travel habits conducted by RPMC.
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