ENTERING THE AGE OF M-NESS?
According to trend spotter Marian Salzman, modern men are in the midst of a major identity crisis - having gone from Father Knows Best to The Man Who Knows Nothing thanks to the gender revolution and a society in which women are increasingly on top.
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ONLY THE SHADOW KNOWS: MEN REDISCOVER THE BEARD
The beard is making a comeback. Shaking off its mountain man and outré image, the beard is now being sported by a new crop of fashion and design hipsters who see it as a “kind of signifier for the glamorously self-employed.”
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MEN MAN THE ALMIGHTY GRILL
It’s grilling season. With the onset of summer, men across America are donning their aprons, grabbing their tongs, and heading out to the backyard to commune with the charcoal (or, in many cases, the propane tank).
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THAT’S THE SPIRIT: AMERICAN MEN EMBRACE THE HARD STUFF
Liquor is in. Through a combination of fortuitous shifts in the cultural landscape and a well-executed marketing strategy, savvy distillers are attracting men to spirits like never before.
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THE HIGH END OF MEN’S ACTIVE WEAR
Puma has Jil Sander. Adidas has Yohji Yamamoto. Reebok has Diane von Furstenberg. Burton has Paul Smith. Top active-wear brands are partnering with high-end designers to lend sophistication, style, and buzz to a product line traditionally focused more on function than form.
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ARE WOMEN BETTER INVESTORS?
Women may be less interested and knowledgeable about investing than men, but they make fewer mistakes, according to a new study by Merrill Lynch Investment Managers.
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THE BOYS OF PODCASTING
Podcasting—the downloading of audio broadcasts from the Internet to MP3 players—has found a powerful market among American men.
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MEN’S CONSUMER ELECTRONICS STUDY
GQ men are voracious consumers of cutting edge technology. The Spring 2005 GQ Consumer Electronics Study confirms their status as early adopters with deep pockets who crave the most stylish and well-designed tools and toys.
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