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THE NEW MAN: THE NEW AFFLUENT
Wealth just isn’t what it used to be. The New Affluent is younger, smarter, fun-loving, curious, and hates to be tagged as ‘wealthy’ or ‘upper class.
[FULL STORY]
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MEN PICK POWER CARS
In our gender-bending age of metrosexuals and female breadwinners, some traditional ereotypes still ring true: guys like power cars; women don’t.
[FULL STORY]
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MEN'S SHOPPING SURVEY
Where, why, and how do men shop? Two retail surveys show men are confident, independent, frequent shoppers preferring department stores that offer personalized service.
[FULL STORY]
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RETAILERS ARE GOING BACK TO SCHOOL
Generation Y is a massive consumer market encompassing 70 million-plus Americans wielding enormous spending power and influence.
[FULL STORY]
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MEN AND THEIR BLING
Diamonds may be a girl’s best friend, but it appears that guys today are getting in on the action too.
[FULL STORY]
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THE GEN Y PROFILE
Who is Generation Y?
[FULL STORY]
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YOUNG MEN'S SHOPPING HABITS
Young men are interested in “getting looks for less” and “retro styles re-contextualized for a modern look.”
[FULL STORY]
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ELECTRONICS: THE HOT ACCESSORY
Back-to-school shopping for Gen-Y guys this year was all about electronics: Palm Pilots, iPods, noise-canceling headphones, and Wi-Fi-ready laptops.
[FULL STORY]
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