June 2005   VOLUME 1 ISSUE 3  
TOPICS
BEVERAGE/ALCOHOL
DESIGN
FASHION
GAMING
GROOMING
RETAIL
M2M QUICK POLL

Which, if any, of the following non-traditional media platforms are you most interested in exploring for your marketing campaigns in the upcoming year?

Podcasts

Wireless/mobile

Video games

DVR/TiVo

Weblogs

Cinema advertising

Video on demand

 See Results
 
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MEN’S FALL FASHION TREND REPORT: IF THE SUIT FITS
Young men are finally realizing that looking sleek and commanding is a definite plus when climbing the ladder.
[FULL STORY]
 
THE BUZZWORD IS PREPPY
The new, cool look may be taking cues from the oxfords, repp ties, and khakis of yore, but the twist is decidedly hip and cops a lot more attitude.
[FULL STORY]
 
HAS THE MALL BECOME A MAN'S WORLD
According to a new study from the International Council on Shopping Centers, men are flocking to malls like never before.
[FULL STORY]
 
DAD BEHIND THE WHEEL
Men and cars make perfect sense. But men and strollers? Surprisingly, it’s a relationship that’s gaining some tread.
[FULL STORY]
 
YOUNG MEN SHARPEN THEIR LOOK
The guy in the middle is making a lot of noise this year. Retailers and vendors alike are turning their attention to the guy who is somewhere between skate brands and traditional menswear looks.
[FULL STORY]
 
MEN DISCOVER DIET SODA . . . JUST DON'T CALL IT DIET
Seeking to ride the wave of male interest in diet soda, soft drink giants are rethinking the way they market to men with campaigns that shake the girlie stigma.
[FULL STORY]
 
REAL MEN GET COCOA BUTTER RUB DOWNS
Once an enclave dominated by women, the spa is now an equal opportunity zone as men become increasingly comfortable spending time and money on grooming regimens.
[FULL STORY]
 
GAMING OUTSCORES MUSIC ON MALE SPENDING
The video game industry hit its own high mark among male consumers when a recent Nielsen study showed that men are spending more money on gaming than on music.
[FULL STORY]
 
FROM THE GQ NEWSROOM: MEN'S WATCH SURVEY
The Spring 2005 GQ Watch Survey presents a comprehensive picture of what a timepiece means to a man, what inspires him to make a purchase, and how much money he will ultimately spend.
[FULL STORY]
 
A MAN'S WATCH TELLS MORE THAN TIME
For many stylish men, the watch is the new collectible of choice. Even for men who shun other forms of jewelry, the watch is the ultimate fashion accessory.
[FULL STORY]
 
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