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FINDING THE LOST BOYS: MARKETERS ADAPT
Due largely to their disbursement across multiple media channels and the video game explosion, advertisers have been hard at work trying to figure out how to reach young men who have become increasingly selective in their consumption habits.
[FULL STORY]
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MEN SACRIFICE FOR PLASMA
A revealing survey shows how far men will go to get a plasma television.
[FULL STORY]
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PICKUP TRUCKS RIVAL SUVS FOR MEN
The SUV has serious competition in the pickup. Rejecting its blue collar associations to appeal to urban cowboys and families, today's pickups are bigger, more tricked out, and crammed with luxury features and amenities.
[FULL STORY]
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NEW MALE ACCESSORY: THE BELT
The fashion accessory, once a predominantly female bastion, is increasingly inching into male territory—and the belt is leading the way.
[FULL STORY]
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THE MALE DIGITAL REVOLUTION
Thanks to deep pockets, confidence in the efficiency of the web, and impulsive purchasing habits; young, well-heeled men are driving a surge in online shopping.
[FULL STORY]
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A NEW FACE FOR MEN’S GROOMING
Gone are the days when guys balk at the idea of buying a facial scrub or moisturizer. Today, even the manliest of men are taking another look at grooming.
[FULL STORY]
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MEN'S LIQUOR SURVEY
A recent reader survey confirms that men today can hold their liquor, and that the best medium for reaching these booze-hounds is print.
[FULL STORY]
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