Spring 2009   VOLUME 1 ISSUE 16  
HOME
CONTENTS
FOREVER YOUNG: LOOKING GOOD IS A COMPETITIVE ADVANTAGE
WATCHING HIS FIGURE
ISN'T IT BROMANTIC?
PLAYING BY HEART: MODERN MEN GET IN TOUCH WITH THEIR EMOTIONS
REAL MEN WEAR JEWELRY
MONEY WELL SPENT: BUYING QUALITY HAS NEVER BEEN MORE TIMELY
TOPICS
MASCULINITY
HEALTH
ENTERTAINMENT
GROOMING
RETAIL
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PLAYING BY HEART: MODERN MEN GET IN TOUCH WITH THEIR EMOTIONS

Evidence of the modern man’s continued evolution can be seen in the personal qualities he prioritizes. According to a study conducted by Spike TV, two-thirds of men (67%) consider honesty the most important attribute they can possess. Being smart (54%), successful (53%), caring (51%), and good-humored (45%) rounded out the top five attributes in order of importance to men. Stereotypical values, like strength (32%), toughness (19%), athleticism (15%), and aggressiveness (11%), are no longer seen as the key ingredients of masculinity.

As men enter fatherhood, they also get in touch with their nurturing side. Nearly three-quarters of the fathers surveyed (73%) say they are willing to be stay-at-home dads, a 22% increase from the 60% reported in 2004. In fact, nearly one in five (19%) are already stay-at-home dads, up from the 14% recorded four years ago. The overwhelming majority of dads (72%) tell their children that theylove them regularly.

In the ultimate display of changing emotional stature, more than four in 10 respondents (41%) think they should be able to express their true feelings to others, and one-third (32%) think it’s OK to cry.

But even as men admit to feeling more comfortable expressing their emotional selves, the recent sensitization goes only so far. Today’s men haven’t completely eschewed the traditional male archetype: nearly two-thirds (61%) think that men should be the primary breadwinner in a relationship and nearly seven in 10 (69%) think men should control the family finances.

 

 


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