Volkswagen teamed with award-winning photographer and filmmaker Douglas Sonders to test the photogenic qualities of its all-new flagship sedan, the Arteon. In August, Sonders and VW unveiled a series of photos starring the Arteon and models Shelby Bay and Krislian Rodriguez at the Peterson Automotive Museum in Los Angeles.
“It’s important to capture a car’s essence,” said Sonders. “I develop an emotional attachment to my cars, and they each have a personality in their designs. The Volkswagen Arteon has a beautiful modern edge, from the shoulder lines to the grille, and I wanted to do it justice.”
Sonders photographed the VW Arteon using a Phase One XF IQ3 100-megapixel medium format camera, capturing its seductive form in crisp and clear detail. He drew inspiration for the shoot from ’80s synthwave, bathing the vehicle as well as Bay and Rodriguez in rich neon colors and setting them against alluring shadows.
Some of the most striking photos make use of an indoor space featuring a low ceiling made up of a grid of lit LED panels. The stark contrast between the panels above and the darkness beneath allows the Arteon’s unique Turmeric Yellow Metallic hue pop even more.
“I loved this space, and thought the symmetry and drama of the ceiling with the dark background worked well with the lines of the Arteon,” said Sonders.
The 2019 Volkswagen Arteon, expected to arrive nationwide in late 2018, serves the role of flagship sedan by balancing form and function with equal luster. The venerable 2.0-liter TSI® engine will power the Arteon and deliver 268 horsepower and 258 lb-ft of torque, utilizing a standard DCC® adaptive damping system for superior driving dynamics.
This article is presented by Gossett Volkswagen.