Has the world gone mad? How could it be that an American sedan not only stands toe-to-toe with its high-priced European counterparts, but also actually exceeds them in quality, craftsmanship, performance and efficiency? When it comes to full-size four-doors, there’s world class, and there’s the new 2010 Taurus, Ford’s most surprising (re)introduction ever.
When it was introduced nearly 20 years ago, the Ford Taurus was something of an industry groundbreaker, bringing a healthy dose of innovation and affordability to a segment in dire need. Though it fell by the wayside during the SUV era, Ford has not only revived the Taurus for 2010, it has reinvigorated the spirit of possibility and progress that the Taurus embodied throughout its run. The latest iteration, in SE, SEL, luxurious Limited and performance-oriented SHO trims, not only challenges some of the world’s most prestigious (and expensive) sedans, it surpasses them.
Ford’s newest Taurus brings the vehicle’s identifiable athletic design well into the 21st century and beyond. A wide, commanding stance is complemented by thick, elongated lines that stretch the length of Ford’s creation. Clean paneling, a power dome hood and sculpted fender flares ensure a muscular, modern appearance while available 20-inch aluminum alloys set a firm foundation.
In the front, Ford’s new tri-bar chrome grille is flanked by narrow jeweled projector beam headlamps and a sleek, ground-hugging lower body design. A sweeping roofline leads to a handsomely tailored backend, complete with twin chrome exhaust tips, a subtle rear decklid spoiler and wraparound incandescent taillamps. Even the paint itself has been specially engineered to resist and reduce chipping and scratching.
Beneath the hood, the 2010 Taurus continues to modernize the segment with a choice of powerful and surprisingly efficient engines. Its base engine is a 3.5-liter DOHC Duratec® V6, an all-aluminum and exceptionally enjoyable powerplant that makes 263 hp and 249 lb/ft of torque through a six-speed automatic transmission in the SE trim. Despite its heavy dose of power, the Taurus V6 delivers a remarkable EPA-estimated 28 mpg highway.
The 2010 Taurus is also the first (and only) vehicle in its entire class to feature the available 3.5-liter EcoBoost™ V6, a huge advancement for the company, as well as the car. Ford’s direct-injected, twin-turbocharged engine efficiently replicates the power and performance of a V8 without the increased emissions, reduced fuel efficiency and, well, additional two cylinders. In fact, Ford’s groundbreaking V6 generates an astounding 365 hp and 350 lb/ft of torque through a quick shifting, low-lag six-speed automatic with dynamic paddleshifters. In testing, the Taurus new EcoBoost™ V6 bested the Audi A6’s V8 off the line over and over again.
Like its Fusion cousin, the new Taurus features Ford’s available all-wheel drive system, which delivers fully automatic traction and power for all four wheels on slippery or otherwise difficult surfaces. The available sport-tuned suspension system takes handling to new heights, upgrading shocks, springs and struts to ensure a decidedly race-inspired drive. Electronic traction and stability control systems, which help ensure confident vehicle control through tight corners, come standard.
Inside, the newest Taurus features luxury and innovation on par with the best Europe has to offer. The cabin itself is as beautifully and carefully crafted as the vehicle’s exterior, combining premium materials with stylish design and ideal arrangement. Ample interior space is complemented by an emphasis on elegant, soft-touch surfaces, like the available stitched leather of the heated, cooled and massaging seats. Gauges and controls are modern and clean, and the center stack flows beautifully from the dash down. Highlighted by soft Ice Blue™ ambient lighting, the cockpit has been specially engineered with tight seals and thick glass to be exceptionally quiet (more so than the higher-priced Acura RL).
Like its predecessor 20 years ago, the newest Taurus is a marvel of modern innovation. Beyond intelligent keyless entry and push-button ignition, the 2010 Taurus is filled to the brim with the latest technology. An available Blind-Spot Information System (BLIS) alerts you to the presence of an object or vehicle out of your range of vision while an adaptive cruise control system automatically brakes and alerts you of vehicles slowing down in front of you. Bluetooth hands free phone, navigation and the optional Sony premium CD audio system are all voice-activated and easily controlled through Ford’s available, intuitive new SYNC® system. The Taurus offers SYNC’s 911 Assist™ and available SIRIUS Satellite Radio as well.
So, has the world gone mad? Perhaps, if they’ve spent far more money on a high-priced imported sedan.
The 2010 Taurus features a starting MSRP of just $25,170.
