Ford has been on a roll the last few years, and part of its continued plan for success is converging product lines. North American buyers have been jealously looking across the Atlantic at numerous Ford products that have seemed perfect fits for the times, but have simply not been available in the U.S. That changes in 2011, when the much-lauded Ford Fiesta hops the ocean and goes on sale at a Ford dealer near you as part of the ongoing ONE Ford plan to sell only the best Blue Oval stuff worldwide.
Already well-praised abroad, the 2011 Fiesta is going to hit the small-car market in North America and shake things up. Ford has been fomenting excitement for the car already with its Fiesta Movement program, which lent Fiestas to social media figures to document life with the car. The Fiesta is already the number-two selling car in Europe, and Ford is planning on offering more than just a pretty face with the Fiesta next year in the North American market.
Styling is certainly a big part of first impressions, and on that note the 2011 Fiesta delivers with its Kinetic Design sheetmetal conveying motion whether stopped or underway. To adorn the bold expression of Ford Family styling cues are nine vibrant colors, a wider color palette than anyone else in the segment offers. Bright Magenta, Lime Squeeze, Yellow Blaze, or Tuxedo Black – there are plenty of choices for buyers to start boldly showing their attitudes in living color, starting for an easy-to-swallow $13,320.
Once firmly ensconced inside the Fiesta, buyers will find an interior as stylishly sculpted as the exterior. Front buckets and the 60/40-split rear seat can be dressed up with leather, upping the premium small car ambience. SE-trim Fiestas even feature seat fabric made of recycled material, dovetailing nicely with best-in-class fuel economy of 40 mpg highway. Once solely the domain of luxury cars, high-end features like keyless entry, push-button start, and automatic climate control are available on the Fiesta, as is Ford's industry-exclusive Easy Fuel™ capless fuel filler system.
Just as the 2011 Fiesta gives up nothing on style, the 120-hp 1.6-liter engine sports dual overhead cams with Twin independent Variable Camshaft Timing (Ti-VCT) and is punchy while going easy on the gasoline consumption. The standard five-speed manual transaxle will hit all the right notes for fans of the three-pedal ballet, while a new PowerShift six-speed automatic transmission brings unprecedented responsiveness and performance to the Fiesta's place in the market. With twin internal clutches, PowerShift is a sporty, high-tech transmission, designed with an eye toward light weight and efficient operation, that offers racecar-fast shifts.
Continuing on the responsive-yet-efficient theme, the Fiesta carries Electric Power Assisted Steering, an advanced, speed-sensitive system that provides the perfect amount of assist based on conditions. Electric power steering is being aggressively rolled out across the entire Ford model range, the result of its unique abilities like Pull-Drift Compensation and Active Nibble Cancellation that keep the Fiesta tracking solidly.
Technology is key in the lives of the buyers Ford wants in the Fiesta. In that vein, all Fiestas have an audio system auxiliary input as standard equipment, accommodating the inevitable media device right off the showroom floor. The groundbreaking SYNC system is also available on the Fiesta, integrating mobile phones with voice-activation for communications and entertainment.
While you're enjoying your Fiesta’s spirited, smooth performance and the best integrated technology in the industry, the Fiesta's rigid body shell is at the ready to protect its occupants. Full of high-strength steel, the Fiesta's rigid construction pays off in both confident road manners and best-in-class safety, not to mention quiet serenity unheard of in this class of vehicle. AdvanceTrac Electronic Stability Control works to keep the Fiesta out of danger, and a full complement of front, front side, and side-curtain airbags are augmented by a class-exclusive driver's knee airbag.
Ford has a product lineup that's the class of the field, and the Fiesta opens the door to truly stellar hardware the rest of the world has gotten to know and love at a time of increased focus on fuel efficiency. The time is right for a car that offers the Fiesta's blend of style, manageable size, economy, and premium features, and Ford is expecting to have 2011 Fiestas in showrooms by this summer, at which point buyers will no doubt agree by further bolstering the Fiesta's already-successful sales record.