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April 2010
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The 2010 Ford Focus Twins Provide Efficient, Attractive Transportation
Fun and practical coupe and sedan make up Ford’s two-prong entry-level effort.

If there is one part of the automotive market that has improved by leaps and bounds over the past five years, it is the entry-level compact segment. Thanks to an infusion of technology, research and development, and the recognition that inexpensive cars deserve their own dash of styling excitement, compact cars today are far more interesting to own and drive than they were just a short time ago. Representing one of the vehicles that helped to lead this small car revolution is the 2010 Ford Focus.


The 2010 Ford Focus (MSRP $16,290) can be had as both an attractive sedan and a sporty-looking coupe, giving shoppers a choice for their hard-earned dollars. The traditional five-passenger four-door is the least expensive of the pair, and its contoured hood, smart-looking grille and short rear deck give it the taut dimensions that many drivers appreciate in a small car. An available body kit for black and red editions of the Focus sedan add on lower air dams, rocker panel accents, a rear wing and other sporty trim pieces to seriously dress up the vehicle’s appearance. The five-passenger Focus coupe shares much of the sedan’s forward styling, but the two-door shape tightens the compact package even further. A body kit along the same lines as that provided for the sedan is also optional on the coupe for those lusting after the racer look.


In terms of model choice, the Ford Focus sedan offers the greatest breadth of trim levels – S, SE, SEL and SES – while the coupe offers SE and SES editions. The Focus S model starts with steel wheels, a four-speaker stereo system, air conditioning and a driver’s message center. The SE model upgrades things thanks to the inclusion of power windows and door locks, power mirrors and alloy wheels. The SE also makes available the Driver’s Group Package, which wraps the steering wheel with leather and adds cruise control and the SYNC communications and entertainment system. The Focus SEL upsizes the sedan’s wheels to 16 inches and also heats the outside mirrors and front leather seats while adding SYNC as standard equipment. The top of the line SES, in addition to the gear found on the SEL, includes an attractive Exterior Trim Package that darkens the vehicle’s chrome accents and adds a rear spoiler, as well as ambient interior lighting. A Moon and Tune Package is also available on the Focus.


The 2010 Ford Focus sedan and coupe are each sold with a 2.0-liter Duratec inline four-cylinder engine that provides an optimum balance of power and efficiency. Rated at 140 hp and 136 lb/ft of torque, the dual overhead cam unit is peppy and responsive when it comes to motivating the lightweight compact car on both city streets and interstate highways. A five-speed manual transmission is standard in each trim level, and it allows for excellent management of the engine’s power band and maximum fuel economy. The Focus sees its fuel consumption numbers come in at an excellent 24 mpg city and 35 mpg highway. A four-speed electronically controlled automatic is also available for drivers who would prefer to let a computer handle the shifting duties. The SEL edition of the Focus coupe sees a stiffer suspension installed underneath its frame while the SES trim level of both two- and four-door Focus models benefit from a highly tuned sport suspension system.


The Ford Focus offers cutting edge crash protection thanks to the inclusion of a high level of safety equipment throughout the cabin. The vehicle’s six airbags – four in the front and two along the entire length of the cabin – create a cocoon of protection that instantly deploys should a severe accident occur. This safety gear is provided in addition to the vehicle’s antilock brake system and stability control plus the programmable MyKey, which can limit speed and radio volume for younger drivers.


The 2010 Ford Focus sedan and coupe offer buyers on a budget with a range of affordable choices that highlight just how much car entry-level dollars can buy in today’s new vehicle market.


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