|  |
|
|
VIEW PRESS KIT
A Non-Profit Organization Grows Its Membership and Donor Base with the Help of an e-Newsletter Created and Distributed through iMakeNews
CABF uses iMakeNews' sophisticated e-publishing technology for electronic newsletter distribution, targeted e-mailings and all of its subscriber list maintenance needs.
www.imakenews.com/presskit
The e-Newsletter: An Essential Component for Developing an On-Line Membership
When the Child & Adolescent Bipolar Foundation (CABF) Web site debuted in January of 2000 at www.bpkids.org, thousands of people visited , seeking more information about the various bipolar disorders that affect up to 6 percent of the adolescent and adult population. As one of the first virtual non-profit organizations, CABF needed to find creative ways on-line to provide value to its membership. An electronically distributed newsletter that provided the latest research, articles by famous scientists, news about important conferences and links to other Internet sites was an obvious choice. Using its Intranet, CABF distributed a text-only e-mail newsletter to members, but with its small staff and volunteers scattered across the country, the organization didn’t have the resources to create an HTML version, nor the means to distribute it electronically.
[FULL STORY]
|
|
|
