Join us for this incredible live course on social networking and web 2.0 for nonprofits and learn:

• What is an online social network
• How do you use social networks to transcend the online and offline worlds
• Characteristics of successful online social networks
• The process of social networking and setting community norms
• Common roles for social networks and online community

Taught by Brian D. Murrow, Vice President & Co-Founder, iBelongNetworks, Inc.

Learn more about this telecourse and register by clicking here.

This class will be held Thursday, October 25, at the following time:

10:30 a.m. - 12 p.m. Pacific
11:30 a.m. - 1 p.m. Mountain
12:30 p.m. - 2 p.m. Central
1:30 p.m. - 3 p.m. Eastern

Are you measuring the right data about your email campaign? The ideas that follow seem basic, but in the crunch of getting emails out the door, and everything else that has to be done by most understaffed nonprofit organizations, few regularly review the critical factors that tell them how to improve their email communications. It's not much more work, however, to get four pieces of data - three from your email delivery system and one from your web site - that will give you the metrics you need. Open Rate (# emails opened/# delivered): This is a flawed statistic, but nevertheless an important indicator of the delivery of your list and the impact of your subject line. Most email systems can't count the number of emails that are opened as text messages. On the other hand, if people use Outlook or some other program that displays email messages in a preview panel, it will count that as an "opened" email even if the recipient never read it. However, these flaws are pretty constant from email to email, so tracking open rate from one email to the next tells you how one email compares to another. If you split your file and send half of them a test subject line, the open rate for each half of the file should give you a good indication of the strength of each subject line. Open rates typically hover around 20%, but good open rates can be as high as 40%. Click-through rate (CTR) (# unique clicks on links in your email/ # emails opened): This tells you how good your email is. Don't divide the number of clicks into the number of emails sent. Instead, divide it into the number of emails opened. This will give you a good indication of the strength of your email. Naturally, the different nature of the actions requested in an email will impact the CTR. For many nonprofits, non-financial asks (e.g. signing a petition) will produce a much higher CTR than a request for a donation. For a donation appeal, CTR tends to hover around 10% for many nonprofits. We've seen it as high as 50% for requests to send an e-card, sign a petition, and similar requests. Conversion rate (# actions taken on your site/ # unique clicks from your email): This depends on your landing page. A cumbersome donation process reduces conversion rate. If your conversion rate is much less than 40%, it means that either your landing page is hard to work with, or there's a disconnect between your email message and your landing page. Don't use the indices above to measure your email performance against some average. Instead, track your trends from email to email, and look for ways to beat your own averages.

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“Blackbaud’s total solution is the hub of all our data and gives us the big picture of how customers interact with us. Their team is very responsive and has an incredible interest in seeing us succeed.” - Ken Meifert, Director of Membership and Sales

Using Blackbaud® solutions, the National Baseball Hall of Fame:

-          Tripled membership from 10K to 30K in only two years
-          Improved direct mail response rates by 56%
-          Increased the average gift amount by 52%

Read the complete case study or learn more.

For a FREE trial version, call (800) 220-8111, or visit www.donorperfect.com

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From email campaigns to online auctions, advocacy to marketing, communications to community building, the ePhilanthropy Master Trainers who conduct our classroom trainings offer unique perspectives polished by years of hands-on experience and instruction and provide you with the tools you need to shape your organization's ePhilanthropy efforts.

Click here to register ONLINE 

QuickGuides Resources are now on sale for 25% off the original price!  This Fall, take advantage of the series of 24 page books that offer your nonprofit organization a cost effective way to learn what you want to learn and fast!  Stock up on amazing resources for at phenomenal prices.  

Purchase a full set of QuickGuides to create your own library addressing a wide range of subjects or take advantage of big savings on the topics that interest you most!  When checking out – use the promotion code: 2007sale and take 25% your order!  Click Here to start saving today!

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