
The global leader in providing training to charities for the ethical and efficient use of the Internet for philanthropic purposes through education and advocacy -- http://ephilanthropy.org
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Tuesday, June 14, 2005
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eZine 5 Issue 19: 2004 Total Giving and Online Giving Increase, 5 Strategies For Online Success, Key Strategy For Getting Your Email Read
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VOLUME 5
ISSUE 19
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Both Total Giving and Online Giving Grows in 2004
Giving USA and ePhilanthropy Foundation estimates
After two years of limited growth in charitable contributions, Americans picked up the pace in 2004. They donated nearly $250 billion to various causes across the United States, an almost 5 percent increase over 2003. That's the key finding in "Giving USA 2005," published annually by the Giving USA Foundation. The $248.52 billion in donations set a new record for philanthropy in the United States. The ePhilanthropy Foundation estimates that approximately $2.62 Billion was donated online in 2004.
[FULL STORY]
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Watch Your Email On June 15th
Major Announcement Scheduled
On June 15th the ePhilanthropy Foundation will make a special announcement to promote best practices of online philanthropy around the world. As a subscriber to the ePhilanthropy eZine you will receive the first notice tomorrow morning.
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Five Strategies Fundamental To Success On The Internet:
Tips from "Nonprofit Internet Strategies"
by The NonProfit Times
The Internet is growing as a resource for nonprofits in a variety of ways, but successful use of the Net still requires an intelligent approach.
In the book Nonprofit Internet Strategies, Ted Hart, President and CEO of the ePhilanthropy Foundation, suggested utilizing an ePhilanthropy strategy, which he defined as a set of efficiency-building Internet-based techniques that can be used to build and enhance relationships with stakeholders interested in the success of a nonprofit.
Five strategies are therefore fundamental to success on the Internet:
- Integrate all supporter messages. This means integrate technologies, systems, organizations and processors to enable your organization to deliver meaningful experiences to deepen supporter relationships. Synchronize information across various communication channels. Integrate data from all over the organization.
- Give supporters a reason to visit you online. Understand your supporters' needs. Give access to information about mission and services; make it convenient; make it possible for supporters to notify family and friends; and, maintain online stewardship and accountability.
- Interact with supporters, don't just send messages. The Internet's value is measured by its ability to give convenient and quick access to what supporters want when they want it.
- Communicate using multiple methods. Think of your online and offline presence as a series of experiences that intersect with supporters' activities and preferences.
- Assess and improve performance. When reviewing data on Web activities and email donor or advocacy campaigns, for example, it is critical to measure both the immediate actions taken and long-term effect on future supporter activity.
© 2005 The NonProfit Times
Order your copy at http://ephilanthropy.org/bookstore
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Online Grant Applications Available
Verizon Foundation Nonprofit Resource Center
http://foundation.verizon.com/resourcece...
The new Verizon Foundation Resource Center site offers training and online tools ranging from strategies to enhance marketing and communications, to finding technology resources, to techniques to increase fundraising. Nonprofits can now apply for over 1200 available training grants offered with support of the Verizon Foundation.
Go directly to the website at: http://foundation.verizon.com/resourcecenter
Apply for training grants by clicking here
[FULL STORY]
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November 1 Deadline Set for Master Trainer (ePMT) Applications
If You Are A Nonprofit or For Profit Expert In ePhilanthropy, Let Everyone Know, Become A Master Trainer
http://ephilanthropy.org/ePMT
Join the society of the most skilled experts in ePhilanthropy worldwide, become an ePMT.
If you are a nonprofit or for profit expert in ePhilanthropy, you should carry the ePMT designation. Details regarding how you can join the community of ePhilanthropy Master Trainers, including the application and directory of current Master Trainers are available online. The next deadline for applications to the ePMT Review Board is November 1, 2005. Details are available at:
http://ephilanthropy.org/ePMT
The direct link to download the ePMT application is: http://www.ephilanthropy.org/site/DocServer/ePhilanthropy_Master_Trainer_Application.pdf?docID=241
or by calling 877-536-1245 ext 1
or email: ePMT@ephilanthropy.org and we will email the application to you
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ePhilanthropy Training In Chicago - June 16
8:30 a.m.-12:30 p.m. at Axelson Center for Nonprofit Management
http://www.acteva.com/booking.cfm?bevaID...
Click here to register for this eTour stop
[FULL STORY]
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$4.2 Million Technology Program: Websites, Donations Online, Software, and more...
Sponsor of This Issue of the ePhilanthropy eZine
http://www.charityadvantage.com
Proposals now being accepted for NP Online Action, a $4.2 million technology product and service program that will improve technology and build networks within US-based nonprofit organizations starting Spring 2005.
All recipients of the NP Online Action program will receive:
- Professional website to transform ideas into action
- Sustainable funding through online donations
- Shared learning opportunities through active partnerships
- Business software to maximize technical creativity
- Increased networks through online marketing
- Technology consulting from industry experts
Apply now! Advance your organization with a website, donations online, software, and other technology-related products and services over the course of this three-year program. The program is open to 5,000 qualified nonprofit organizations.
Visit our website to learn more and apply for the program: http://www.charityadvantage.com
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Job Bank: Add Your Open Position Today! New Position Posted.
Reach 19,500+ Subscribers to the eZine
http://www.imakenews.com/ephilanthropy/i...
View positions posted to the ePhilanthropy Job Bank at: http://www.imakenews.com/ephilanthropy/index000033520.cfm
To place your job announcement in the next issue, please use the online form at: http://acteva.com/go/jobbank
For additional information, please call 877-536-1245 with any questions or send an e-mail to jobbank@ephilanthropy.org
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Build strong nonprofits with donated technology products
Sponsor of This Issue of the ePhilanthropy eZine
http://www.techsoup.org/stock.cfm?id=152...
Technology infrastructure is critical to building successful nonprofits. But funds for technology products can be prohibitive. TechSoup Stock can help. There is no membership fee.
http://www.techsoup.org/stock.cfm?id=1526
[FULL STORY]
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ePhilanthropy Training In San Francisco - June 23
8:30 a.m.-12:30 p.m. at San Francisco Chamber of Commerce
http://www.acteva.com/booking.cfm?bevaID...
Click here to register for this eTour stop
[FULL STORY]
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ePhilanthropy Training In Washington DC - June 28
8:30 a.m.-12:30 p.m. at Omni Shoreham Hotel
http://www.acteva.com/booking.cfm?bevaID...
Click here to register for this eTour stop
[FULL STORY]
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Key Strategy For Getting Your Email To Be Read - Don't Become Spam
Integrate your online campaigns
http://www.nptimes.com/enews/May05/news/...
Greater responsibility begets greater opportunity. That's the situation nonprofits face when using email to reach potential donors and volunteers, speakers said recently at a panel convened by the Direct Marketing Association at its New York City headquarters.
Nonprofits are subject to the bigger risk/reward scenario than for-profits because of inherent goodwill and greater expectations attached to cause-related marketing efforts, compared with those undertaken by conventional profit-driven vendors.
[FULL STORY]
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AIDS Project Walkers Raise $23,000 Using Online Personal Fundraising Pages
Sponsor of This Issue of the ePhilanthropy eZine
http://www.justgiving.com/pfp/design/1/d...
In less than 3 months, AIDS Project Rhode Island raised $23,000 online by enlisting a group of its annual walk participants to raise pledges using Justgiving. By creating online Personal Fundraising Pages at Justgiving, walkers created personal web-based fundraising appeals and reached their fundraising goals with ease.
"Justgiving made a huge difference in our bottom line for this year’s AIDS Walk and got rave reviews from our walkers. We look forward to working with you folks for many years to come!"
Christopher Butler, Executive Director, AIDS Project Rhode Island
Hundreds of charitable walkathons, rides, and other events have adopted Justgiving Personal Fundraising Pages to help their fundraisers raise more money with less hassle.
Learn more at:
http://www.justgiving.com/pfp/design/1/default.asp?/src=ePhil61405
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Raise More Money with DonorPerfect Software!
Sponsor of This Issue of the ePhilanthropy eZine
http://www.softerware.com/asp/referral.a...
Nonprofits of all sizes choose DonorPerfect’s PC or Web-based fundraising software to help develop new prospects and cultivate existing donor relationships. Both solutions include:
- Precise Donor Targeting
- Comprehensive, unlimited donor data
- Pre-configured screens and reports – for free!
- Special features, which, in other products, either cost extra or are unavailable
For a FREE trial version, please call (800) 220-8111, or click here:
http://www.softerware.com/asp/referral.asp?id=110
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And The Winner Is....
The ePhilanthropy eZine Tops 19,500 subscribers
During our eZine subscription promotion that ended last week several hundreds of professionals around the world joined our growing family of readers.
Total subscriptions have now soared to over 19,500 worldwide!
Complimentary subscriptions are still available through the end of the month by sending an email to: subscribe@ephilanthropy.imakenews.net , pass this along to your colleagues.
The winner of the promotion for a complimentary registration to the highly rated ePhilanthropy eTour is Monica Elenbaas, VP Communications of Seattle YMCA.
Congratulations Monica!
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ARCHIVE
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Announcing the First Annual International ePhilanthropy Awards
June 15, 2005
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ePhilanthropy Job Bank
June 13, 2005
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eZine 5 Issue 18: Website Call To Action, 3 Steps To Successful Marketing, Verizon Grants Available, Join Us In Atlanta, Madison and Chicago
May 31, 2005
Vol. 5
Issue 18
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Special V-Buzz Announcement: New Service and Online Grant Application Announced
May 18, 2005
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eZine 5 Issue 17: Energize Your Newsletter, United Way e-Success, Nonprofit Internet Strategies
May 17, 2005
Vol. 1
Issue 151
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SPECIAL ANNOUNCEMENT: What's the V-Buzz All About?
May 6, 2005
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eZine 5 Issue 16: Best Experts in ePhilanthropy Named, Seven Steps For Smarter Marketing, Case Study: Grass Roots Advocacy
May 3, 2005
Vol. 5
Issue 16
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eZine 5 Issue 15: Nonprofit Communications Toolkit, Ethical Companies Win, Manage Charity Auctions, African-American Estate Transfers
April 19, 2005
Vol. 5
Issue 15
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eZine 5 Issue 14: Building Nonprofit Brands, UK Online Giving Up 89%, Giving Circles Grow In Popularity
April 1, 2005
Vol. 5
Issue 14
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eZine 5 Issue 13: Meet the Experts, Six Email Marketing Reminders, Canadian Volunteer Database, Its All About Multichannel
March 22, 2005
Vol. 5
Issue 13
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Special Issue: New ePhilanthropy Book Will Be Released Tomorrow, Friday March 11
March 10, 2005
Vol. 0
Issue 0
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eZine 5 Issue 12: Score Your Disaster Readiness, Delfin To Accept Award, Amazon Innovation Award, Create Effective eNewsletters
March 8, 2005
Vol. 5
Issue 12
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eZine 5 Issue 11: 5 Tips for Building Internet Strategy, Share Your Story, File 990 Online, Los Angeles March 17 2005
February 22, 2005
Vol. 5
Issue 11
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eZine 5 Issue 10: Value of Online Donations, Share Your Story, Is Instant Messaging Going to be HOT?, Quick Tips Available
February 8, 2005
Vol. 5
Issue 10
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eZine 5 Issue 9:Four Tsunami Trends Identified, Test Your Compliance, Building Relationships
January 25, 2005
Vol. 5
Issue 9
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eZine 5 Issue 8: Tsunami Internet Lessons, Oxfam Tsunami Case Study, Your Website Tax Compliant? ePMT Applications Due April 4th
January 11, 2005
Vol. 5
Issue 8
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Internet Becomes World Donation Center For Tsunamis Relief
December 31, 2004
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eZine 5 Issue 7: Ten Commandments of Networking, Creating Your 990, Internet Changing Volunteerism?, Join Us In Naples and Phoenix
December 14, 2004
Vol. 5
Issue 7
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eZine 5 Issue 6: Helpful Quick Tip Guides Launched, 2004 Guidestar Survey, Credit Card Security, Become an eAdvocate, New ListServe Launched
December 7, 2004
Vol. 5
Issue 6
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eZine 5 Issue 5: User Groups Being Formed, High Impact Marketing, Online Increases, Great Computer Downloads, S. Korea Online Surges
November 23, 2004
Vol. 1
Issue 131
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[MORE]
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Published by
ePhilanthropy Foundation
Copyright © 2005 ePhilanthropyFoundation.Org. All rights reserved.
ePhilanthropyFoundation.Org
1101 15th Street, NW, Suite 200
Washington, DC 20005
phone: 877.536.1245
fax: 202.478.0910
email: eZine@ephilanthropy.org
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