The best Web sites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible.

The truth is, the Web is a selfish place. People don't have much time. They scan pages looking for something specific. Most people have absolutely no interest in links such as "What We Do" and "Who We Are." They only care about what you can do for them.

As Jeffrey and Bryan Eisenberg write in their new book: "Virtually all Web sites have a persuasive purpose: to get someone to subscribe, to register, to inquire or to buy something."

To improve your fundraising success, you need to understand how effective your past efforts have been.  With DonorPerfect’s reporting capabilities, you can:

• Generate reports using ANY selection criteria, with the ability to quickly drill-down to view greater detail.
• Track constituent activities, evaluate campaign effectiveness, and analyze donations with our vast assortment of pre-designed reports.
• Easily design your own custom reports, which can be saved, modified and run again.

For a FREE trial version, please call (800) 220-8111, or click here:

In 2004, National Kidney Foundation (NKF) needed an easy and affordable way to help its supporters fundraise for special events. They made a decision to help their supporters to go online to create personal fundraising web pages at Justgiving. As a result, their supporters have raised over $198,000 using this powerful fundraising channel.

"Our supporters find Justgiving's Personal Fundraising Pages so easy to set up and use. Through their own personal web pages, our supporters reach more people. This helps us raise more funds with less work," said Kathleen Durepo, Manager of Special Events of NKF New England.

With free set-up and no technical skills required, Justgiving provides an affordable, easy, and effective way for your nonprofit supporters to fundraise. The result is your organization raises more funds with less hassle.

Learn more at:

http://www.justgiving.com/pfp/design/1/default.asp?/src=ephil41905