ePhilanthropy eZine
The global leader in providing training to charities for the ethical and efficient use of the Internet for philanthropic purposes through education and advocacy -- http://ephilanthropy.org

Tuesday, September 7, 2004 eZine 4 Issue 26: Search Engine Marketing, Canadian Privacy Laws, Giving Online In UK, Fundraising Index UP 38.7%, Improving Accountability   VOLUME 4 ISSUE 26  
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Improving Nonprofit Accountability Through Use of Online Technology
Philanthropic Giving Index (PGI) Climbs Nearly 40 Percent Over Last Year
Technology Product Donations Available For The Benefit Of Nonprofits
Training Available In A City Near You: London, New York, Dallas, Toronto
Job Bank: New Positions Posted, Add Your Open Position Today!
Having a Nonprofit Web Site Just Got Easier....and it's FREE!
DonorPerfect – The All-In-One Donor Relations Solution!
Canadian Charities Need to Assess Activities Governed by Privacy Legislation
£267,000 Donated Online With UK's GiveNow.org In First 2 Years
The Holistic Approach to Search Engine Marketing
£267,000 Donated Online With UK's GiveNow.org In First 2 Years
http://www.fundraising.co.uk/news.php?id...

The site was set up by Charities Aid Foundation, AOL UK, and the AOL Time Warner Foundation to enable charities to publish information about their activities to AOL users and the wider public, and to handle tax-effective donations to them online.

The facility to publish news to the site has been used by 675 different charities who between them have added over 1,230 separate news items online. Given the scale of AOL UK's audience and the fact that it promotes GiveNow.org as its preferred destination for charitable support, this suggests that many charities are missing a trick by not publishing news updates on the site.

CAF is optimistic about the site's future development, pointing out that donations through the site have doubled over the last year.

http://www.givenow.org

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