Tool At-A-Glance

The ePhilanthropy Foundation’s Code of Ethics Self Test is a Web-based tool designed to aid nonprofit and other organizations around the world in their efforts to adhere to sound ethical philanthropic practices online.  The online test offers instantaneous recommendations for improving areas of noncompliance.  This Code of Ethics is the first of its kind in this emerging and dynamic field and is endorsed by Charitywatch.org and Charitynavigator.org, two industry watchdog groups, and The Association for Health Care Philanthropy.

Background

           Developed to help organizations tangibly apply the ePhilanthropy Code of Ethics and assess their online philanthropic principles and practices

           Geared towards all organizations collecting online philanthropic donations or data, whether nonprofits, nongovernmental organizations (NGOs), or for-profit companies campaigning on behalf of a charitable organization

           Researched and developed by the Foundation drawing upon guidance of philanthropic leaders and incorporating best practices from both the private and nonprofit sectors

Features

           Offers a quick and anonymous vehicle for organizational self-analysis

           Uses 15 questions requiring only a “yes,” “no,” or “uncertain” response

           Allows organizations to take the test as often as they like, free of charge

           Provides an instantaneous report, identifying in which areas the organization is in compliance or noncompliance with the Code

           Offers recommendations for making improvements including expert advice and Internet links that provide practical suggestions and tips for improving online donor relations, fundraising, and advocacy

           Does not capture or store data from users

Trends in the Field of ePhilanthropy

           Harvard University, Initiative on Social Enterprise Report (October 2000): In 1999, estimated total online giving was $10 million.  In 2000, estimated total online giving was $250 million.  Prediction: By 2010 one-third of money donated will be given online. At current levels (2001), this would represent $80 Billion.

           Chronicle of Philanthropy Study (June 2002). In 2001, identified a 120% increase in online giving for those surveyed.  This could suggest a total of  $550-million nationwide.

           Chronicle of Philanthropy Study (June 2003) In 2002, the median rate of increase of those nonprofits in the study was 88.3% over online giving in 2001.

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Additional Information

For more information, contact Jaymie Litsey (240) 475-0041