ePhilanthropy Update eZine: Recent Gallup Poll

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Tuesday, December 3, 2002	eZine Volume 3 Issue 6: Rating Charities, eSurveys, Donor Tax Tips, Generous Corporations	VOLUME 3 ISSUE 6

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Is Your Charity Being Rated?

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ONLINE VIDEO: BusinessWeek's Carol Cropper Offers Year-End Donor Tips

Recent Gallup Poll

Forbes Reports: America's Most Philanthropic Corporations

Recent Gallup Poll
More American's Shopping Online This Season
http://www.gallup.com/poll/releases/pr02...
by Mark Gillespie

According to a recent Gallup poll more Americans are completing online ecommerce transactions than ever before. The percentage of Americans saying they are likely to Christmas-shop online has nearly tripled since 1998, when just 10% said they would do so, today, nearly 3 in 10 will shop online (29%).

This survey shows the "only retail sector showing gains over the same period is online retailers".

NOTE: As the comfort level for online shopping grows nonprofits are advised to make sure their fundraising strategy provides several ePhilanthropy options. More and more people around the world are seeking the privacy and ease offered by Internet transactions.

Why not start with a copy of the book Fundraising On The Internet: The ePhilanthropy Foundation.Org's Guide To Success Online

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