Join the eTour – Learn About Internet Fundraising from Our Experts
 
The ePhilanthropy Foundation is proud to kick off its eTour 2002 with a special seminar in New York City, featuring authors from the Foundation’s successful new book, “Fundraising On The Internet: The ePhilanthropyFoundation.Org’s Guide To Success Online,”
 
Date: Friday, April 19
Time: 8 am – noon
Venue: Nixon Peabody LLP, 437 Madison Avenue, 24th
Floor, New York, NY 10022.
(This is between 49th and 50th Street. The receptionist and conference rooms
are on the 24th floor.)
 
Cost: $45 per person
Sign up now! Please visit http://www.acteva.com/go/etour
 
Sponsored by:
Cisco Foundation, Blackbaud, Acteva, Convio, Homestead , Nixon Peabody, LLC and ImakeNews.com
 
Each of the speakers is an author of a chapter in “Fundraising on the Internet: The ePhilanthropyFoundation.Org’s Guide To Success Online”
 
-         Ted Hart, president and CEO, ePhilanthropy Foundation
-         Tom Watson, co-founder and CIO, Changing Our World, Inc.
-         Shirley Sexton, director of interactive marketing, Easter Seals
 
Sign up now! Please visit http://www.acteva.com/go/etour
 
Admission includes:
·        a copy of the Foundation’s fast-selling “Fundraising on the Internet,” (Jossey-Bass, 2001)
·        a $25 gift certificate toward the Foundation’s online eLearning courses,
·        and a light breakfast.
 
Space is limited and seating is on a first registered, first-served basis. Online registration is mandatory.
 
Speaker bios and topics:
 
Ted Hart, “Overview of ePhilanthropy Today”
Ted Hart is Founder and President of the new international ePhilanthropy Foundation, headquartered in Washington DC which is dedicated to the fostering the ethical use of the Internet for philanthropic purposes. Hart is also President of the fundraising consulting firm Hart Philanthropic Services Group. Ted has served as CEO of the University Maryland Medical System Foundation, and before that as Chief Development Officer for Johns Hopkins Bayview Medical Center. He is author to several published articles, an editor and author of the new book “Fundraising On The Internet: The ePhilanthropyFoundation.Org’s Guide To Success Online,” and a contributing author to the upcoming book “Achieving Excellence in Fund Raising Second Edition” scheduled for release in 2003. Ted has been certified as an Advanced Certified Fund Raising Executive (ACFRE) by the Association of Fundraising Professionals (AFP) since 1992 and has presented a full day workshop, at every international fund raising conference hosted by AFP since 1990. Ted serves on the AFP International Board of Directors. He is currently an adjunct faculty member to the Fund Raising Management Program at Goucher College in Maryland.
 
Tom Watson, “E-Mail Newsletters and Donor Cultivation”
Tom Watson is co-founder and chief information officer of Changing Our World Inc., a national philanthropic services company. Under his leadership, Changing Our World launched the largest online network for philanthropy professionals (The CW Network), and has become a national leader in the use of online fundraising and media technology on behalf of non-profit clients. Before joining Changing Our World, Tom was co-founder and co-editor of atNewYork.com, the pioneering Internet news and information service that has chronicled New York’s technology sector since 1995. Tom has been a widely-read commentator and speaker on and analyst of Internet industry matters since the mid-1990s, and wrote a weekly column on digital media for Inside.com and a monthly column for Inside Magazine. Previously, he has been a columnist for The New York Times and a contributing writer to The Industry Standard. His work has also appeared in Wired, the Los Angeles Times, Yahoo Internet Life and other publications. Tom is also a co-author of the recent book, Fundraising on the Internet: The ePhilanthropy Foundation's Guide to Success Online,. Tom is a member of the executive board of directors of the New York Software Industry Association and has served as an adjunct professor of new media at Columbia University’s Graduate School of Journalism.
 
Shirley Sexton, “Using the Internet to Build One-on-One Relationships”
Shirley Sexton is Director, Internet Marketing for Easter Seals national 
headquarters. Easter Seals provides services to children and adults with 
disabilities, as well as support to their families. Sexton leads Easter 
Seals Internet strategies, developing and managing organization-wide 
initiatives for online service delivery, brand building and fund raising.  
 
Sexton has over 15 years of direct response and Internet-focused marketing 
experience. In her previous role as director of Nonprofit services at 
Commerce One, she provided strategic guidance to a number of national 
nonprofits, including the American Civil Liberties Union, Association of 
Fundraising Professionals, Common Cause, Heifer Project International, 
National Safe Kids Campaign and League of Women Voters. She authored two 
chapters for the just released book: Fundraising on the Internet: The 
ePhilanthropy Foundation's Guide to Success Online, and is a frequent 
speaker at national conferences on online fundraising and CRM. Sexton 
recently earned a Master of Science in Marketing from John Hopkins 
University which included the completion of her thesis entitled 
"Contributor Relationship Management: How Nonprofits Can Harness Technology 
to Build One-to-One Relationships." 
 
 
Remember, space is limited and this seminar is expected to fill up rapidly.
Sign up now! Please visit http://www.acteva.com/go/etour
 
Questions? Drop a note to info@ePhilanthropyFoundation.org
Visit us on the web at: http://ephilanthropyfoundation.org