Fundraising On The Internet is a timely guide that gets
beyond the hype and hyperbole to answer the "now what" questions
after the Internet crash and September 11 tragedies. This new book offers a
primer on e-philanthropy and a comprehensive overview of the many potential
uses of e-mail and the Internet. In a friendly style, the authors provide all
the critical hands-on information fundraisers need to know, including
information on building relationships, researching, recruiting and renewing
donors, outsourcing services, promoting your Web site, evaluating success
online, and the future of Internet fundraising.
To listen to the Charity Channel’s online interview with
editors Ted Hart and Nick Allen,
click
here to listen.
Those who order the book are provided with instructions for
receiving free email updates to the book chapters for the next two years.
This book can be ordered online at:
Click
here to order online.
