ePhilanthropy Update eZine: Anatomy of an e-newsletter

fostering the ethical use of the Internet for philanthropic purposes. http://ephilanthropyfoundation.org

Thursday, February 28, 2002	Issue 8	VOLUME 2 ISSUE 8

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Online Course Begins On March 18th

The eNonprofit: A Guide to ASPs, Internet Services, and Online Software

Interview With Editors of Fundraising On The Internet

Anatomy of an e-newsletter

Anatomy of an e-newsletter
http://www.donordigital.com/site/PageSer...
by Madeline Stanionis

Sending e-mail to your supporters and constituents is one of the most effective ways to build relationships, keep interested people informed, and drive traffic to your Web site. So, what makes a good e-newsletter?

Whether you use graphically rich HTML or plain text, there are several elements that will make your e-newsletter professional and engaging.

One of DonorDigital.com’s clients, the Massachusetts SPCA, sends a monthly e-newsletter that garners great feedback from recipients, and generates a healthy spike in Web traffic. This link will take you to a break down and explanation of that e-newsletter.

http://www.donordigital.com/site/PageServer?pagename=art_enews

Reprinted with permission from DonorDigital.com

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