Jun 29, 2001--COLORADO SPRINGS, CO --INTERNET WIRE The Gordon Loux Company launches its new interactive website, www.mygivingcoach.com. Designed to help philanthropists and private foundations increase their giving satisfaction, the Philanthropic Journey to Significance(TM) program assists donors in the creation of a personalized, proactive charitable giving strategy.

In this new online format, donors at almost any income level will have access to philanthropic advice that fits their time availability and budget. In addition, donors are able to recommend 10% of their purchase to a charity of their choice.

The Gordon Loux Company, one of the country's premier philanthropic consulting firms strives to help individual, family, foundation and corporate donors develop innovative and effective giving programs. The Philanthropic Journey to Significance(TM) program was created to allow these individuals and institutions the process they need to clearly articulate their internal strengths, values, interests, philanthropic barriers and motivating factors in order to increase both effectiveness and their personal satisfaction in giving.

In addition to this simple, yet comprehensive planning tool, MyGivingCoach.com will provide donors personalized access and support to its network of top-flight philanthropic coaches, current philanthropy news stories, links to research and evaluation organizations, and many other resources that will assist donors in experiencing joyful giving.

MyGivingCoach.com is one of a few web sites committed to serving the needs of the donor. This site is the first one of its kind to provide its consulting process in an online format, providing donors with the feedback needed to develop individualized giving programs.

"Our approach to giving demands that donors be proactive in their philanthropy. Donors must dream their own dreams and examine their hearts to find their passion for giving. When donors find an organization that meets their goals and fills their hearts, a long-term relationship has an opportunity to develop. If this is missing, more often than not, true satisfaction is rarely realized," says Gordon Loux, Chairman and Founder.

"Fed Chairman Alan Greenspan isn't throwing around the term 'irrational exuberance' like he once was during the heady days of never-ending stock market growth. Still, in our work with donors, we see plenty of irrational behavior when it comes to the ways some of them give away their resources. And while exuberance is fine, we have found that other factors must come into play."

MyGivingCoach.com Helps Donors Develop a Personalized Giving Strategy

According to Gordon Loux, "Two of these factors include: 1) core values: What is it you believe about the world, humanity and spiritual issues? Which programs match your values? And - 2) passion: What is it that you care passionately about, and who else out there shares your commitment?"

"These two items are critical in helping you decide a sound, principled approach to your giving. If you have not addressed how these factors affect your giving, the tendency is to give to any cause that asks you for help or become so frustrated that you may even stop giving all together."

Daniel Rice, a Pittsburgh-based trust administrator who recently completed the online program states, "Through a constellation of processes used by the MyGivingCoach professionals, especially their insightful personalized report, I discovered I have a philanthropic philosophy or personality that is unique to me. I recommend retaining their philanthropy coaches to assist you in understanding your own philanthropic bent. A coach can help you develop a mission statement and show you how it serves as a touchstone, guiding the direction, structure and implementation of your giving plans."

Jason Huntley, Chief Investment Officer at Cornerstone Capital Management, Inc. states, "Your process was invaluable for gaining an understanding of how our personalities, passions and experiences can work in harmony with our philanthropy. We are excited about meshing these elements together and utilizing your plan for implementation. Leveraging modern technology to facilitate this process was very efficient and the output extremely powerful. Everyone should go through this process, regardless of net worth and past charitable activity, and should have an interest to do so. The lasting impacts from more effective stewardship are tremendous!"

"For years, one of the main things we emphasize in our work with donors is helping them find a cause that fits their passions. But in recent years we've been seeing a new breed of donors--particularly those in their 30s and 40s--who are finding creative new ways to realize their passions," states Jonathan Loux, President and COO.

"One of the primary reasons we've seen a significant increase in using donor advised funds, whether they be through the various investment companies or community foundations, is because many people don't know where they want their money to go. They want to make their contribution today." states Jonathan Loux. "Without a process to help us truly articulate our unique dreams and passions, we will most likely continue to give reactively, rather than truly accomplish what we want with our giving."

"This is why we developed this unique Philanthropic Journey to Significance(TM) process. It's perfectly tailored to discover the donor's values, beliefs, and passions," continues Jonathan Loux. "For people who haven't taken the opportunity to understand their giving goals and values they can, with a little effort, experience increased satisfaction, participation, and the overall feeling of excitement in their giving."

The Gordon Loux Company, established in 1994, is located in Colorado Springs, Colorado. The company strives to provide superior personalized services for donors who want to make a lasting legacy through their giving. For additional information on The Gordon Loux Company or the services that they offer visit their Website at www.mygivingcoach.com or you can reach Gordon Loux, Chairman and Founder at (719) 635-6131 or gloux@mygivingcoach.com.