ePhilanthropy eZine

Tuesday, September 2, 2008 YouTube Nonprofit Program, Improve Fundraising Results, New Software for Your NPO   VOLUME 8 ISSUE 27  
IN THIS ISSUE
Broadcast Your Cause
Make Your Veteran Website a Top “Hit” (Part 4 of 4)
Take Five Minutes Now and Generate Additional Revenue All Year.
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Broadcast Your Cause
get started with the YouTube Nonprofit Program
http://www.youtube.com/nonprofits
by ePhilanthropy.org

Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don't have the funds to launch expensive outreach campaigns?

YouTube can help.

Video is a powerful way to show your organization's impact and needs, and with a designated "Nonprofit" channel on YouTube, you can deliver your message to the world's largest online video community.

Program Benefits

  • Premium branding capabilities and increased uploading capacity
  • Rotation of your videos in the "Promoted Videos" areas throughout the site
  • The option to drive fundraising through a Google Checkout "Donate" button
  • Listing on the Nonprofit channels and the Nonprofit videos pages

Read the Nonprofit Tipsheet for more information about how to use your YouTube channel.


 
Make Your Veteran Website a Top “Hit” (Part 4 of 4)
30 Days to Improved SEO for Your Nonprofit
www.TicketPrinting.com
by Lance Trebesch and Taylor Robinson

The “secret” to achieving this success for your website is by harnessing the power of search engine optimization. By following this step-by-step guide, you will be well on your way to drastically improving your websites standing in only 30 days.

Your objectives in the fourth and final week include emailing potential link partners, negotiating link agreements, and continuing your education of SEO and nonprofit resources online.

1.      Link Recruitment

Email: Unless you have a personal friend within the site you are trying to contact, the first step you should take is to email requests for links.  To do this you will want to make sure that your email contains the following:

  1. Include the request for the link early in the email so the reader knows the purpose.
  2. Explain what your website has to offer and why it will be beneficial for them to link to you.  Be sure to demonstrate how this will benefit the users of the partner site.
  3. Tailor your request for the site you are contacting.  Do some research and learn what services they provide to better understand their needs.
  4. Give your sites URL (address) that you would like them to use for the link.  To make your link structure look more natural to search engines, do not always give the URL of your homepage.  Where appropriate, link to pages within your site that are more beneficial to the link partner.
  5. Tell where you would like your link to be placed within their site.
  6. Give your contact information and request for them to contact you if they are interested.

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