Reminders are reminded that OPT-In or permission based email is required by the ePhilanthropy Code of Ethics, Section B4. http://ephilanthropy.org/ethiccenter

Despite the death knell sounded for email marketing, it has persevered as the most direct and effective way to reach your customers. It's critical, however, to reach them on their terms.

Here's the basics on how to send permission-based email that speaks to your clients and prospects.