There's no doubt that nonprofit Web sites have become serious branding and revenue channels. Compared to recent years, most organizations now are seeing double-digit increases in the number of monthly Web visits, some even a rise in donations, new members and membership renewal.

While an increase in Web traffic certainly is a positive indicator, it isn't the most vital metric for an organization looking to generate online revenue or increase online-visitor engagement.

Up until recently, most of us tried to organize things by creating folders to group similar items together. It works reasonably well for some files but its cumbersome and slow. Google has created a tool that conquers this problem once and for all, and it's free.