The global leader in providing training to charities for the ethical and efficient use of the Internet for philanthropic purposes through education and advocacy -- http://ephilanthropy.org
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Tuesday, September 7, 2004
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eZine 4 Issue 26: Search Engine Marketing, Canadian Privacy Laws, Giving Online In UK, Fundraising Index UP 38.7%, Improving Accountability
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VOLUME 4
ISSUE 26
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Education
Canadian Charities Need to Assess Activities Governed by Privacy Legislation
Industry Canada Comments Provide Guidance To Nonprofits
http://www.canadianfundraiser.com/newsle...
by Eva Munro and Rachel Blumenfeld
In these early days of the application of Canada’s new privacy laws, charitable organizations are continuing to work out their communication strategies with individuals in their databases, including clients and donors.
Guidance in this area is provided by Industry Canada, while not legally binding, these information sources indicate the viewpoint of Industry Canada, the governmental body that administers PIPEDA. Industry Canada has issued Updated Questions and Answers documents as part of its PIPEDA Awareness Raising Tools (PARTs) Initiative for the Health Sector.
[FULL STORY]
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The Holistic Approach to Search Engine Marketing
Only When The Three Are Used Together Is Success Maximized
http://www.marketingprofs.com/4/buresh7....
by Scott Buresh
Although "holistic" is often used to describe a particular approach to medicine, it is also appropriate to apply it to other disciplines, including search engine marketing.
And this presents a dilemma: a highly successful holistic SEM approach can make extracting exact ROI figures for the individual components difficult, since the whole has become greater than the sum of its parts. But as many savvy companies are discovering, that is a nice problem to have.
[FULL STORY]
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ARCHIVE
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Deadlines and Training: ePhilanthropy and the Internet
September 13, 2004
Vol. 1
Issue 122
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eZine 4 Issue 25: Nonprofit Governance, Major Donors in the UK, New Golden Age? Remove Spyware, Build A Technology Plan
August 24, 2004
Vol. 4
Issue 25
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ePhilanthropy Job Bank
August 23, 2004
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eZine 4 Issue 24: eMail Etiquette Tips, "eRiders", UK Funding Updates, Nonprofit Accountability Think Tank, Online Solutions Marketing, Apply for ePMT
August 10, 2004
Vol. 1
Issue 118
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eZine 4 Issue 23: Internet and Women, Free UK Hardware, Dutch Information, Selecting Keywords, Power of Email
July 27, 2004
Vol. 4
Issue 23
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eZine 4 Issue 22: Effective ePhilanthropy Strategy, 11 Email Mistakes To Avoid, Grantmakers Use Internet, Effective eMail Campaigning
July 13, 2004
Vol. 4
Issue 22
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eZine 4 Issue 21: Successful eNewsletters, Laws Protect Nonprofits, Email Deliverability, Web Site Metrics, Worldwide Volunteer Connection, Local Demographics, Giving Tops $240.72 Billion
June 29, 2004
Vol. 4
Issue 21
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eZine 4 Issue 20: Online Donations Surge, Increase Web Traffic, Achieving Excellence (Review), PRSPCT-L, Global Coordination
June 15, 2004
Vol. 4
Issue 20
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eZine 4 Issue 19: New ePMTs, Online Volunteer of the Year, Great Web Design, Volunteer Value $17.19/hr., Anti-Spam Info., Tech Planning
June 1, 2004
Vol. 4
Issue 19
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eZine 4 Issue 18: Apply for ePhilanthropy Think Tank, Chicago and Dallas Training Sites, Build Web Loyalty, Web Research, Do you Blog?
May 18, 2004
Vol. 4
Issue 18
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eZine 4 Issue 17: Google Announces Foundation, Take The Nonprofit Industry Survey, Creation of Pew Research Center, Recommended Books, Training In Charleston, Chicago, Toronto and Dallas
May 3, 2004
Vol. 4
Issue 17
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eZine 4 Issue 16: Beat Spyware, Wealthy Asians Online, Denmark Most 'E-Ready', Baby Boomers Online, Become An ePMT, Global eTour
April 20, 2004
Vol. 4
Issue 16
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eZine 4 Issue 15: Online Evaluation Tools, New Volunteer System, Interview with Ted Hart, Web Marketing, 95% of Computers Infected?, eMail Marketing Spending To Rise
April 7, 2004
Vol. 4
Issue 15
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eZine 4 Issue 14: AHP eLearning Partnership, Soccer Moms Online, Truths About Pan-Latin Market, Amnesty Spain Case Study, ePhilanthropy Foundation at Harvard Business School
March 23, 2004
Vol. 4
Issue 14
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eZine 4 Issue 13: AFP eLearning Partnership, Online Tools for Nonprofit Advocacy, Online Research, Spam Trends for 2003
March 9, 2004
Vol. 4
Issue 13
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eZine 4 Issue 12: USA Giving Online Tops $1.9 Billion, Choosing Open Source Software, Google Adds 1 Billion Pages, Job Bank, eTour, Call for Nominations
February 24, 2004
Vol. 4
Issue 12
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eZine 4 Issue 11: Cleveland Zoo 240% Increase, Call For Nominations, Internet Technology, Apply for ePMT, Alcan $1 Million Award
February 10, 2004
Vol. 4
Issue 11
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eZine 4 Issue 10: Blackbaud Endorses Code of Ethics, New Approaches To Online Giving, Research Grants, Can Charities Lobby? New USA Federal Grant Website Announced
January 27, 2004
Vol. 4
Issue 10
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eZine 4 Issue 9: eTour 2004 Begins Feb 6, Online 10x Offline, Share Your Story, Add Your Endorsement, Writing Press Releases, Take The Ethics Self Test
January 13, 2004
Vol. 4
Issue 9
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What Is Your Best eStory of 2003?
January 9, 2004
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[MORE]
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ePhilanthropy Foundation
Copyright © 2004 ePhilanthropyFoundation.Org. All rights reserved.
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Copyright 2004 ePhilanthropyFoundation.Org. All rights reserved.
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