ePhilanthropy eZine
 Fostering the ethical and efficient use of the Internet for philanthropic purposes, through education and advocacy. http://ephilanthropy.org
Tuesday, June 29, 2004 eZine 4 Issue 21: Successful eNewsletters, Laws Protect Nonprofits, Email Deliverability, Web Site Metrics, Worldwide Volunteer Connection, Local Demographics, Giving Tops $240.72 Billion   VOLUME 4 ISSUE 21  
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CONTENTS
12 Tips for Successful Opt-in E-mail Newsletters
Internet and Nonprofits Training Fall 2004
Email Deliverability: Increasing Your Chances of Email Getting Through
Laws Protect Charities from Internet Exploitation
Software that helps me raise more money? SOUNDS PERFECT!
Online Grant Applications: How Community Foundations like Yours are Improving Efficiency and Saving Time
How Can You Turn Web Site Metrics Data Into Truly Useful Info?
Cisco's Volunteer Connection System (Service Grant) is now worldwide!
CharityAdvantage serves Thousands of Non-profits Though Technology Programs
Justgiving provides Personal Fundraising Pages for walk-a-thons and other pledge based events
Using Your Local Demographics Is A Winning Formula
Charitable Giving Holds Steady, Report Finds
Post Your Open Position With The Job Bank
On Sale: Fundraising on the Internet: The ePhilanthropy Foundation.Org's Guide To Success Online
Education
12 Tips for Successful Opt-in E-mail Newsletters
Producing your newsletter doesn't have to be a monumental task
http://www.morebusiness.com/running_your...

An opt-in e-newsletter is one of the most effective marketing tools you can use because it is quick, personal, and inexpensive.
[FULL STORY]
 
Laws Protect Charities from Internet Exploitation
Designed to prevent the unauthorized commercial exploitation of a not for profit
by William R. Golden, Jr.

There is a little known provision of the New York Business Law, Section 397, which was expressly designed to protect the right of a not-for-profit institution to prevent its commercial image from being misused, if it so chooses.
[FULL STORY]
 
Email Deliverability: Increasing Your Chances of Email Getting Through
Remember, the Internet environment for email marketing is changing rapidly
by David Crooke, Convio

Making sure that your organization’s emails reach the intended recipients is key for effective email marketing. There are many ways an email can be derailed on its journey from your organization to targeted constituents.
 [FULL STORY]
 
Using Your Local Demographics Is A Winning Formula
CVI is a Web-based tool that creates neighborhood profiles and scores them
www.MCIC.org

Knowing that community engagement begins at home is a no-brainer. Determining a community’s economic and social potential and capitalizing on it takes more thinking.
[FULL STORY]
 
How Can You Turn Web Site Metrics Data Into Truly Useful Info?
"It was a lot of data, but not actionable..."

Do you ever wonder how to get anything useful out of those fat piles of Web site metrics reports? Are you frustrated by stacks of numbers that don't tell you how to make visitors love your site? That's the position Avaya's Web team was in. Find out how they tested a floating feedback tool to discover site tweaks to increase visitor satisfaction.
 [FULL STORY]
 
On Sale: Fundraising on the Internet: The ePhilanthropy Foundation.Org's Guide To Success Online
Lowest Price of the Year: $19.72 per copy
http://www.amazon.com/exec/obidos/tg/det...

Order your own copy of the book for just $19.72 (32% savings):

Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online

Click on the title above or go to: http://www.ephilanthropy.org/bookstore


  
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ARCHIVE
eZine 4 Issue 20: Online Donations Surge, Increase Web Traffic, Achieving Excellence (Review), PRSPCT-L, Global Coordination
June 15, 2004
Vol. 4 Issue 20
eZine 4 Issue 19: New ePMTs, Online Volunteer of the Year, Great Web Design, Volunteer Value $17.19/hr., Anti-Spam Info., Tech Planning
June 1, 2004
Vol. 4 Issue 19
eZine 4 Issue 18: Apply for ePhilanthropy Think Tank, Chicago and Dallas Training Sites, Build Web Loyalty, Web Research, Do you Blog?
May 18, 2004
Vol. 4 Issue 18
eZine 4 Issue 17: Google Announces Foundation, Take The Nonprofit Industry Survey, Creation of Pew Research Center, Recommended Books, Training In Charleston, Chicago, Toronto and Dallas
May 3, 2004
Vol. 4 Issue 17
ePhilanthropy Job Bank
May 3, 2004
eZine 4 Issue 16: Beat Spyware, Wealthy Asians Online, Denmark Most 'E-Ready', Baby Boomers Online, Become An ePMT, Global eTour
April 20, 2004
Vol. 4 Issue 16
eZine 4 Issue 15: Online Evaluation Tools, New Volunteer System, Interview with Ted Hart, Web Marketing, 95% of Computers Infected?, eMail Marketing Spending To Rise
April 7, 2004
Vol. 4 Issue 15
eZine 4 Issue 14: AHP eLearning Partnership, Soccer Moms Online, Truths About Pan-Latin Market, Amnesty Spain Case Study, ePhilanthropy Foundation at Harvard Business School
March 23, 2004
Vol. 4 Issue 14
eZine 4 Issue 13: AFP eLearning Partnership, Online Tools for Nonprofit Advocacy, Online Research, Spam Trends for 2003
March 9, 2004
Vol. 4 Issue 13
eZine 4 Issue 12: USA Giving Online Tops $1.9 Billion, Choosing Open Source Software, Google Adds 1 Billion Pages, Job Bank, eTour, Call for Nominations
February 24, 2004
Vol. 4 Issue 12
eZine 4 Issue 11: Cleveland Zoo 240% Increase, Call For Nominations, Internet Technology, Apply for ePMT, Alcan $1 Million Award
February 10, 2004
Vol. 4 Issue 11
eZine 4 Issue 10: Blackbaud Endorses Code of Ethics, New Approaches To Online Giving, Research Grants, Can Charities Lobby? New USA Federal Grant Website Announced
January 27, 2004
Vol. 4 Issue 10
eZine 4 Issue 9: eTour 2004 Begins Feb 6, Online 10x Offline, Share Your Story, Add Your Endorsement, Writing Press Releases, Take The Ethics Self Test
January 13, 2004
Vol. 4 Issue 9
What Is Your Best eStory of 2003?
January 9, 2004
eZine Volume 4 Issue 8: New Anti-Spam Law, Canadian Privacy Act, Take The Ethics Self Test, Microsoft To Stop Supporting Windows 98, Measuring Online Traffic, UK Grows 44% Online
December 18, 2003
Vol. 4 Issue 8
Special Edition: ePhilanthropy Foundation Launches Online Ethics Self Test
December 15, 2003
eZine Volume 4 Issue 7: Making Email Work, Generous Donors?, Integration Key To Success, Making Your Site Donor Friendly
December 10, 2003
Vol. 4 Issue 7
eZine 4 Issue 6: Resource Alliance Endorses Code of Ethics, Advice for Donors, 54% of Europeans To Shop Online, Using Email
November 28, 2003
Vol. 4 Issue 6
eZine 4 Issue 5: Four New ePMTs Named, Apply To Become ePMT, Electronic Filing, Chapter 25 Update, Online Beats Offline, eZine Approaches 14000
November 17, 2003
Vol. 4 Issue 5
eZine Volume 4 Issue 4: UK Breast Cancer Campaign, ADA Use Net For Volunteerism, Internet Has Advantage Over Traditional Media, 5- Year Tax Ban Ends
November 6, 2003
Vol. 4 Issue 4

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