Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don't have the funds to launch expensive outreach campaigns?

YouTube can help.

Video is a powerful way to show your organization's impact and needs, and with a designated "Nonprofit" channel on YouTube, you can deliver your message to the world's largest online video community.

The “secret” to achieving this success for your website is by harnessing the power of search engine optimization. By following this step-by-step guide, you will be well on your way to drastically improving your websites standing in only 30 days.

Your objectives in the fourth and final week include emailing potential link partners, negotiating link agreements, and continuing your education of SEO and nonprofit resources online.

1.      Link Recruitment

Email: Unless you have a personal friend within the site you are trying to contact, the first step you should take is to email requests for links.  To do this you will want to make sure that your email contains the following:

1. Include the request for the link early in the email so the reader knows the purpose.
2. Explain what your website has to offer and why it will be beneficial for them to link to you.  Be sure to demonstrate how this will benefit the users of the partner site.
3. Tailor your request for the site you are contacting.  Do some research and learn what services they provide to better understand their needs.
4. Give your sites URL (address) that you would like them to use for the link.  To make your link structure look more natural to search engines, do not always give the URL of your homepage.  Where appropriate, link to pages within your site that are more beneficial to the link partner.
5. Tell where you would like your link to be placed within their site.
6. Give your contact information and request for them to contact you if they are interested.

“DonorPerfect is terrific! In the first year, we increased gifts over 80%! After 2 years, we doubled our donor database.”

Jack Kalla,

AISH

Want to improve your fundraising results?  Get a free trial version of DonorPerfect fundraising software! Call (800) 220-8111 or visit www.donorperfect.com

TechSoup Stock is a nonprofit service that distributes donated and deeply discounted software and technology products to eligible nonprofit organizations and public libraries. You can save 80-96% on brand-new software donated by top companies such as Microsoft, Cisco, Intuit, Adobe, Symantec, and more.

Featured donated software available through TechSoup Stock:

  * Microsoft Office 2007 ($20 admin fee vs. $499 retail value)
  * Microsoft Windows XP Upgrade ($8 admin fee vs. $199 retail value)
  * Norton AntiVirus 2008 ($15 admin fee vs. $40 retail value) 

Since 2002, TechSoup Stock has helped more than 78,000 nonprofits across the U.S. and Canada save over $1 billion, enabling them to redirect these savings toward program work.

To learn more and place your request for donated products, visit: http://www.techsoup.org/go/ephil090208

When you help more of your supporters raise money for you, they'll really surprise you.  Firstgiving.com is the no-risk, easy way for your organization to get the most out from online fundraising.  It's easy:

1. Your supporters make fundraising pages with your name and logo, and email them to everyone they know.

2. Their friends, families, and neighbors make secure credit card donations.

3. We pay your donations by check or direct deposit and give you all the reports you need.

Learn how Firstgiving.com can help you raise more money from more supporters with less effort.

www.firstgiving.com/free08

Contact James Campbell and ask for your free Firstgiving account.  Call (617) 591-2121 ext 1005 or email james@firstgiving.com