December 2017

Empire Hyundai in Fall River, Massachusetts
Empire Hyundai
Vehicle Preview: 2018 Hyundai Kona
The newest member of Hyundai’s lineup aims to shake things up

Hyundai’s lineup is largely populated by vehicles that are safe, streamlined and predictable. The automaker decided it was time to shake things up by introducing a brand new, head-turning vehicle on the global market. It’s bold, unconventional and cutting-edge: meet the Hyundai Kona.

The Kona’s construction

Joining Hyundai’s lineup in 2018, this majorly-compacted utility vehicle is named after an exotic district in Hawaii. Aimed to appeal to young, urban adventurers, the Kona crossover has two rows of seating and is even smaller than the Santa Fe and the Tucson. As a B-segment vehicle, it has a 102-inch wheelbase and 59-inch height. Its rigid chassis and four-wheel drive capability will serve as brand new underpinnings for a slew of other new vehicles arriving in the future.

The Kona’s performance

Designed to walk the line between urban and rural, the Kona CUV offers three driving modes: Sport, Normal and ECO. A variety of engine options are anticipated to be available, including a 2.0-liter MPI Atkinson engine and a Gamma 1.6T-GDI engine. These motors are paired to a standard six-speed automatic transmission. Estimated horsepower output is 147, with an approximate torque of 132 lb-ft.

The Kona’s appeal

Active and stylish, the Hyundai Kona has a unique body style that stands out from the crowd. It resembles an oversized hatchback more than a compact SUV and will come in appropriately vibrant body colors. Hyundai plans for the new model to showcase its latest and greatest tech features. Thus, the Kona will be equipped with progressive features like a segment-first wireless charging for smartphones and Hyundai’s new eight-inch virtual Head-Up Display image.

The Kona’s release is predicted to be in early 2018 for the United States, with other regions like Europe and Asia getting their hands on it soon, too. The Kona is sure to revolutionize the brand’s image for younger buyers.

This article is presented by Empire Hyundai in Fall River, Massachusetts.

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