Email Marketing Results

The newsletter of permission email marketing

		Tuesday, November 24, 2009

HOME

CONTENTS

News: Email Marketers Increase Efforts in 2003

Is There Such a Thing as Legitimate Spam?

Offers and Deals

10/22/2002 18:00:41 EST

Agree in principle ... BUT
If someone had to call those 1,000 people to get e-mail addresses and permission from 177 people (meaning you paid for 823 people who ended up not giving you their permission), what was the cost of this calling effort? And how does that cost compare to just communicating with the other group of 10,000 people? It would be interesting to run the math...

Paul A. Broni
Rockville, MD

10/24/2002 09:05:00 EST

Clarification
The 1,000 calls and the 177 e-mails are not related. I'm sorry if it appeared that they were the same project. The 1,000 calls were just a sample number; the 177 were actual results from a specific project. From our experience, one can expect about 50% of those called will give permission to send promotional materials by e-mail and provide their address. Another 20% will request the information be sent by fax. The remaining 30% are usually split evenly between companies which are no longer in existence and those which refused to accept information. Yes, the cost is initially higher using this method, but the results are better by magnitudes.

Richard Blythe
Bridgeport, CT

[POST LETTER]

SUBSCRIBE

ARCHIVE

5-6-03 - Anti-Spam Efforts Accelerate
May 6, 2003

3-18-03 - More stupid questions about email marketing
March 18, 2003

2-24-03 - Effects of email filtering
February 24, 2003

1-27-03 - Stupid questions about email marketing
January 27, 2003

12-5-02 - A long-time email marketers' resource
December 4, 2002

[MORE]

Copyright © 2003 Al Bredenberg. All rights reserved.

ABOUT EMAIL MARKETING RESULTS:

Email Marketing Results is a publication of EmailResults.com
The Web resource for permission email marketing
http://www.emailresults.com

Publisher: Al Bredenberg

TELL A FRIEND