Want to reduce your sales and marketing costs and boost your sales? Ask yourself the following questions:

- Do you know the best ways to get more qualified sales leads—and turn them into sales?

- Do you know how much of your budget should be spent on generating new prospects versus working the prospects you already know?

- Do you know what percentage of your budget should be spent on advertising, PR, trade shows, direct mail, online marketing, or other marketing communications techniques to get the highest return-on-investment?

- Do you know which inquiry handling and sales lead management strategies and tactics result in the highest conversion of leads to sales?

- Are you able to link your marketing and communications programs to sales and prove to senior management that there is a favorable return-on-investment?

If you answered “no” to any of these questions, consider having me conduct a Sales Lead Audit for your company.

Here’s how a Sales Lead Audit works

I begin by meeting with key sales, marketing, marketing communications, and corporate management people at your company to discuss their goals and objectives.

Then I roll up my sleeves and spend a couple of days investigating all of your company’s sales lead generation, inquiry handling, and sales lead management programs, systems, and procedures.

Next, I present and discuss preliminary findings and recommendations.

Finally, I prepare a written report containing recommendations for boosting your sales, cutting your costs, and increasing your return-on-investment.

What kind of results can you expect?

By putting my recommendations to work, clients have seen sales jump from 12 to 43 percent. And their cost of sales has dropped by as much as 14 percent.

Their marketing communications budgets have grown significantly, and some marketing and communications managers have earned big raises because of the impact their programs have had on sales and profits. (Testimonials are available upon request.)

Your investment in a Sales Lead Audit is normally $10,000. Clients report that their Sales Lead Audits paid for themselves over and over through reduced costs and increased sales.

To learn more or schedule a Sales Lead Audit for your company, please contact me today at 1-800-944-5553 or mcintosh@salesleadexperts.com