"I've always admired your writings about the Internet for their practical, actionable, yet easy to understand content. Now I can get your thinking on every facet of Internet marketing in one authoritative guide. What a bargain!"
-- Bob Bly, Copywriter/Consultant
"Anyone marketing via email and the Web needs to read this book. Al has put his years of online experience into it and it shows. His easy-to-follow style makes even the more technical aspects of the online marketing process accessible to novice and experts alike."
-- Eric Ward
Creator of NetPOST and URLwire
http://www.ericward.com
"Al Bredenberg understood the power of the Internet before just about anyone else. He's been the secret weapon behind some of the most successful e-marketing campaigns, and his view of the future is the single most valuable strategic tool for online businesses."
-- Peter Temes
President, The Great Books Foundation
Columnist, The New York Times