Article from Newsletter for B2B marketers from Mac McIntosh ()
December 4, 2001
Trade show visitors won’t wait long, so keep booth fully staffed
Trade show visitors won't wait long for assistance.

How long will your prospects wait for sales assistance at a trade show?

According to an Incomm Research study, the answers are:

  • 58% will wait one minute for sales assistance
  • 28% will wait three minutes
  • 14% will wait five minutes
Published by Mac McIntosh
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