Article from Newsletter for B2B marketers from Mac McIntosh ()
December 4, 2001
Sell your company’s strengths
by M. H. McIntosh

Have you ever considered that your prospects might be sold on your product or service, but are afraid to buy from your company because they don’t know enough about it?

Be sure your website and marketing materials tell enough about the company standing behind your products or services to help potential customers understand that you will be there to support them long after the sale.

Be sure to include testimonials and partial customer lists to show that their peers at other companies are doing business with yours.

You can contact Mac McIntosh by email at mcintosh@salesleadexperts.com or by calling 1-800-944-5553 or 1-401-294-7730.


Published by Mac McIntosh
Copyright © 2009 M. H. McIntosh. All rights reserved.
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