Hyundai has established itself in the U.S. market as an automaker offering affordable, reliable sedans. Its Elantra and Sonata models have been acclaimed best-sellers for years.
However, Hyundai does not have the reputation of being a prominent choice when it comes to SUVs and crossovers. While the automaker does currently offer a handful of options — namely, the Tucson, Santa Fe and a Sport variant of the Santa Fe — its lineup is lacking in utility vehicles, which are becoming increasingly popular among buyers.
To meet consumer demands and widen its sedan-saturated lineup, Hyundai has announced its plan to release eight brand-new or remodeled CUVs by 2020. This three-year plan aims to keep the brand competitive by appealing to families and working professionals looking for spacious, versatile and efficient transportation.
The first entry in this endeavor has already been unveiled at the Los Angeles Auto Show in November: the 2018 Kona. Named after a breathtaking coastal region of Hawaii, this compact crossover has a hip style designed to appeal to urban adventurers. It will be available at dealerships in March.
“The Kona is only the beginning of our product revolution for Hyundai,” said Mike O’Brien, vice president of product, corporate and digital planning at Hyundai Motor America. “Very soon we are going to have the most diverse CUV powertrain lineup in the industry.”
Other crossovers in the works include an electric crossover, a retooled fuel cell crossover, a diesel-powered crossover, another midsize CUV and a hatchback-like A-segment CUV. Expect these models to debut soon in Detroit, New York and Los Angeles.
This article is presented by Empire Hyundai in Fall River, Massachusetts.