This past April, Chrysler unveiled “Drive Proud,” its newest advertising campaign for the 2015 300 sedan. Narrated by Peter Dinklage from the extremely popular Game of Thrones TV series, the 60-second commercials (as well as print and digital elements) celebrated the success earned in all walks of life through hard work, with the 300 as the achievable status symbol.
One of the ads in the campaign, the “Kings & Queens of America” spot, created in partnership with Wieden+Kennedy Portland, featured some unique personalities, including photographer Kwaku Alston, professional gambler and entrepreneur Phil Ivey, restaurant owner Caroline Styne, Reddit cofounder Alexis Ohanian, San Antonio Spurs assistant coach Becky Hammon, hotelier Avi Brosh, and jewelry designer Tiffany Schrade, all of whom earned their successes, not through royalty, but through hard work and dedication.
“The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, [who] dedicate themselves to a craft and have the guts to turn dreams into reality,” said Olivier
Francois, chief marketing officer for FCA – Global. “Our latest homage to the relentless and proud is ‘The Kings and Queens of America,’ where we recognize nobility not as a birthright but an earned designation. Because meaningful success doesn’t appear magically on a silver platter; it is earned and should be rewarded. The crown jewel in this case being the new Chrysler 300 – a car crafted with them in mind.”
There were also three additional spots that showcased some of the highlights of the 300, including its best-in-class engine that produces more than 360 hp; its technologically advanced all-wheel drive system; and some of the most impressive luxury features you’ll find in the segment. Behind-the-scenes content was also available on the Chrysler Facebook and Twitter pages.
The “Kings & Queens of America” spot can be seen at www.youtube.com/watch?v=zwC1icvy4mg&feature=youtu.be
The 2015 Chrysler 300 sedan (MSRP from $31,570) is available in 300 Limited, 300S, 300C and 300C Platinum trims. Best-in-class V6 fuel economy, best-in-class V8 horsepower and torque, a class-exclusive all-wheel drive system, standard heated front seats, available Nappa leather seating surfaces, a Poltrona Frau leather center console, and more than 80 standard and available safety and security features are just a few of its virtues. Stop by today for a test drive and to find out more.
This article is presented by Perkins Motors in Colorado Springs, Colorado.