August 27, 2004
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Unlike standard fish oils, our naturally pure Sockeye Oil does not need to be chemically refined, and it's inherent purity is certified by NSF.
As a result, our whole, unrefined oil retains all of the omega-3s, vitamin D, fatty acids, and antioxidants natural to sockeye salmon. And its bright orange hue comes from astaxanthin: a potent carotene-class pigment that protects our Sockeye Oil's omega-3s from oxidation.
Last but not least, ours was the first Salmon Oil certified sustainable by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Small Softgels - 500mg
• Liquid Salmon Oil - A pill-free option
• Lemon-Flavored Salmon Oil - For folks who experience "bounce-back".
• Certified for Sport Salmon Oil + Vitamin D - For pros and amateurs.
Vital Choice Salmon Oil (top left) vs. two standard fish oils
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