Over the past 6 months through our news letter, Tracpoint Wireless has polled and surveyed thousands of Dealers across the country on many different topics. We wanted to share with you the results so you can get a good sense for how your peers and competitors have responded:
Q- What is your primary plan to increase sales?
44% Improve Sales Process and training
27% Increase Advertising
22% Pursue alternate sales channels
outside of Retail
7% Add more stores
Q- Are you confident your retail store personnel present a professional image when answering the phone upon inquiries to your business?
44% No
42% Sometimes
14% Yes
Q- Are your retail store personnel able to capture critical customer contact information upon telephone inquiries to your business?
52% No
20% Yes
28% Too difficult to manage
Q- Which type of Store provides you with your best return on investment?
0% Pushcart
66% Kiosk
34% In-Line
Q- Best Advertising for you money?
41% Direct Mail
26% Newspaper
14% Cable/TV
14% Flyers/Inserts
5% Radio
Q- How do you know which advertising medium works best for you?
25% Get feedback from retail store
personnel
8% Look for spike in over all sales
8% Track response rates with 800# and
call reports
58% Don’t really know
Q- What is the best way for you to increase sales to take advantage of number portability?
29% Don’t know
7% Target Advertising to
existing wireless subscribers
52% Build a database of existing wireless
subscribers
19% Go after land line porting
opportunities
Q- How have your sales results been so far in 2004?
29% Down 10% or more
23% Down 5-10%
22% About average
5% Up 5-10%
21% Up 10% or more
Q- Which wireless vanity number would be best suited for your business?
12% 800-NEXT-CALL
61% 800-NEW-CELL
19% 800-NEXTEL3
8% 800-NEW-RATE
Q- Do you currently offer a phone delivery option to your customers?
34%% Yes
3% No
63% No, but I’d like to
Q- What percentage of your sales each month are equipment upgrades?
22% 0-10%
11% 10-20%
67% More than 20%
Q- Do you see equipment upgrades as a real opportunity to grow your business?
100% Yes
0% No
Q- What is the biggest challenge you face in maximizing the upgrade opportunity?
57% Getting my sales people to make
outbound calls to customers
14% Don’t have accurate customer
information to know who to call
28% My carrier has not made
the program profitable enough
for us to pursue
If you have a question you would like us to consider polling our readers in the next news letter please contact us. We would enjoy hearing from you.
