How do you increase sales? With many carriers in each market and the opportunity for retail store growth limited due to saturation, what can you do?  Are you confident that your retail store personnel are doing everything they can to project a professional image and capture critical sales data on all telephone inquiries? Is there another sales distribution channel out there you can tap into quickly and easily?
Let TracPoint Wireless answer these questions and help put your company on track to increased profits

The TracPoint Wireless Call Center Program is designed to increase over all sales results by combining the efforts and expertise of the Wireless Dealer retail locations and professional Call Center. A significant return on Advertising & Coop dollars is achieved by using Targeted Direct Mail and other types of traditional advertising which includes the addresses of the Dealer retail stores and one central 800# to handle all telephone inquiries. Interested consumers respond by calling the 800# to "your company name" Promotions Call Center where they are given the option of having the phone conveniently delivered to their door, or referred to your closest retail store. By combining efforts, you accomplish several key objectives:

■ Increase sales up to 20% with no additional spending in Advertising. Generate retail walk in sales while expanding your sales reach by selling to consumers who would like to purchase over the telephone. Capture sales from people who do not wish to go to a retail store, including those who do not have transportation or who may be too far away.

■ Make the sale when the consumer is hot. Give the consumer the ability to call your company and place an order 24/7 when they have the Direct Mail piece or advertisement in their hand. Eliminate the chance of having the consumer go to the competition before he/she actually gets a chance to visit your store.

■ Sell to consumers outside the traditional shopping radius of your stores. Offer the flexibility to conveniently deliver a phone to those who may see your compelling offer, but are too far away from your location to justify the drive. (Examples of this include advertising in the Newspaper or Radio where many consumers see/hear your ad but you may not have a store within the their local shopping area).

■ Measure Advertising Effectiveness. Accurately measure the specific response rates from advertising through the call volume generated via 800#’s provided for the program. Finally understand what promotions, and advertising mediums are working for you. Adjust and modify your spending based on measurable results and watch your profits grow!

■ Create Another Sales Channel. With inbound Call Center capability, you will now have another viable sales channel. Professional Call Center sales representatives will answer the phone 7 days a week, 24 hours a day under your name. Take orders from your advertising, process credit and ship phones to your customers….. even when your stores are closed.

■ Professional Image. Have all your customer inquiries handled by a professional staff 7 days a week. All calls answered under your company name with customized scripting to guide the representative through your company offer. Your retail staff can now focus on selling walk-in customers without interruption, and work on other outbound revenue producing activities during slow periods.

■ Detailed Reporting. Measure all aspects of your coop advertising results with these reports available to you on the web in real time for your viewing:

• Call Volume report: Shows you the actual call volume generated by day and program to date. Measure the specific response rates of each promotion you do.

• Rate Plans Sold: See the sales made including quantity and type of rate plans sold
• Conversion Rates: See the total calls received and the sales made from those calls.
• Disposition Report: View the reasons why people inquired and didn't purchase including: security deposit required, pre-pay plan required, inquiry only, directed to store location, spousal approval, no credit card, etc.
• Database: Call detail Database sent to you daily/weekly; On a daily or weekly basis (TBD), receive the database of all your callers information captured including: Name, Address, Telephone, Rate plan selected, Current Carrier, Disposition, and credit information gathered. This database will be used by Retail store personnel to contact and invite customers into a local store for additional sales opportunities, or when term contracts are up. Critical now that LNP is here.
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Consider using the Call Center for Outbound calls to customers in the last month of their contract period for upgrades and contract extensions.    Call Center personnel can process 10 times the number of  outbound calls a retail sales associate can complete in the same amount of time.