June 8, 2004
TRACPOINT WIRELESS PRESS RELEASE
www.tracpointwireless.com
by TracPoint Wireless
TRACPOINT WIRELESS LAUNCHES NEW TURNKEY SALES AND MARKETING PROGRAMS FOR WIRELESS DEALERS AND RETAILERS TOPSFIELD, MA
(Business Wire) - June 8, 2004—TracPoint Wireless today introduced a suite of revenue programs and value-added services for wireless dealers and retailers. With intense competition for new wireless subscribers, TracPoint’s sales and marketing programs are designed to help wireless dealers and retailers increase new subscription activity in an increasingly complex and competitive marketplace. TracPoint has developed key sales and marketing programs in areas such as advertising tracking, targeted direct mail and call center services.
These programs help dealers increase sales results within their existing advertising and co-op budgets. Normally, programs like this would be very difficult for any Dealer to create and implement while running the day to day operations of their retail business. “TracPoint Wireless understands that in this competitive market, dealers and retailers can no longer continue to operate business as usual and expect to have good results. They need to utilize new approaches to drive subscriber growth in order to grow their business,” said TracPoint Wireless President Brad MacArthur. “We make it easy to utilize these key revenue producing programs, and all results are tracked and measured. Our programs are proven and generate specific and measurable results.”
Turnkey sales and marketing programs for the wireless dealer/retailer market introduced today include:
• 800 Co-op Response - Advertising Tracking Solution: Captures critical data from callers responding to wireless ads. Provides real time web-based tracking reports and records every inbound call into Dealer retail stores. Our clients finally get the critical response rate data needed to evaluate their advertising mediums, enabling them to spend co-op and advertising dollars on mediums that generate desired results. Call recording data helps improve associate telephone skills and sales protocol.
• Turnkey Targeted Direct Mail: Allows Dealers to quickly and easily implement direct mail programs to reach targeted credit profiled consumers within the buying radius of each store. Creative, list sourcing, print, & postage all bundled into one efficient advertising package.
• Wireless Call Center: A program that allows Dealers and Retailers to expand their sales reach beyond the traditional buying radius of each store. Inbound callers from advertising are sent into the Call Center where they are given the option of purchasing over the telephone (24x7) and having the phone conveniently delivered. Outbound calls to existing wireless subscribers in the final month of their contract can also be handled to process equipment upgrades and contract extensions to help maximize Dealer upgrade commissions.
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About TracPoint Wireless: TracPoint Wireless Inc. identifies revenue solutions for the Wireless Dealer. Utilizing a network of experienced wireless executives, the company creates sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless Dealer. The TracPoint Wireless mission is to implement these specific value added programs with their dealer partners where a significant sales gain is achieved, resulting in an ongoing profitable relationship between TracPoint and the Wireless Dealer.
For more information about TracPoint Wireless visit www.tracpointwireless.com Media Contact Kevin Whalen Topaz Partners 781.388.7900x211 kwhalen@topazpartners.com
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