Article from TracPoint Wireless ()
May 13, 2004
NO SILVER BULLETS......JUST THE SMARTEST WAY TO ADVERTISE
http://www.tracpointwireless.com
by TracPoint Wireless

Maxiimize your Results with Direct Mail

Are you struggling to find a more effective way to advertise?

Don’t have the time for creative and copy writing and worrying about carrier co-op approvals?

Tired of competing with full page carrier ads in the newspaper that don’t generate results?

Consider Targeted Direct Mail. Most Dealers don't do Direct Mail because it takes too much time and effort. The Dealer needs to spend time researching and buying the right list, have creative done, find a print shop, and then determine postage costs and coordinate entire process so the Direct Mail drops on time for the current offer (a daunting challenge for anyone not in the Direct Mail business)

We have simplified the entire process to make it turnkey and easy for any Dealer to maximize their advertising dollars with targeted Direct Mail.

Key components of our wireless Direct Mail program include:

* Targeted list. Having access to a qualified list is one of the most critical components of a successful direct mail campaign. Why waste your time and money advertising your promotion to people who can’t pass credit? We have identified the criteria for wireless consumers who are most likely to respond to your promotion, and also get approved through the carrier credit and activation system. Through trial and error, we have identified the list criteria that works best. You simply provide us with the zip codes for each of your stores to get us started.

* A compelling offer. We help you create a compelling offer for your customers that cannot be matched by the competition. Through experience, along with access to additional Promotional Items, we help you create the best offer, period. We keep your customers out of the competitor’s stores!

* Direct Mail creative. We work with you to design and create a piece that is creative, yet has a simple clear message with a call to action. You tell us which handset and rate plans you’d like to promote, we do the rest.

Why Targeted Direct Mail works:

Targetablity – Reach a qualified audience that has the highest percentage of passing credit around each of your retail stores

Measurability – Track the response rates through a dedicated 800# and finally learn what advertising promotions really work.

Accountability – Determine your advertising return on investment. Stop wasting your co-op dollars on advertisements that simply do not work.

Flexibility - Easily change the promotion or targeted audience from month to month to maximize results

Efficiency – Advertise to select consumers who will buy from you around your stores. Reach people in the buying radius of each store and stop spending money advertising to people who are too far away from your stores to buy.

Did you know that only 11% of all Newspaper ads are read, but that 90% of all Direct Mail is read or seen?

What we do:

1. Run counts to determine what the potential consumer list size is for your sales area

2. Identify specific targeted list criteria, including, FICO/credit score range, age, income, and other demographics that match up well with your offer.

3. Develop and finalize creative for coop approval, print and mail.

Our program allows you choose from a handful of different formats of Direct Mail, then simply select your quantity and your target list criteria and quickly determine your cost. Our pricing is bundled to include all creative, copy writing, working with the carrier for appropriate coop approval, postage, and the profiled list. Our pricing is most aggressive. If you can find a better price, we’ll beat it guaranteed.


Published by TracPoint Wireless
Copyright © 2009 TracPoint Wireless Inc.. All rights reserved.
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