The annual MotorWeek
“Drivers’ Choice Awards” honor top vehicles that represent a wide range of lifestyles. This year, a team of 15 judges evaluated more than 150 cars, trucks and utility vehicles; decisions were based on performance, technology, fuel efficiency, price and practicality. After extensive analysis, the 2012 winners were named in February at the Chicago Auto Show. Kia scored big, with its all-new 2012 Rio subcompact and 2012 Optima midsize sedan topping the “Subcompact Car” and “Best Family Sedan” categories, respectively.
"The 2012 Rio and Optima are prime examples of Kia's commitment to offering consumers tremendous value with world-class design, cutting-edge technologies, outstanding fuel efficiency and modern amenities," said Michael Sprague, vice president of marketing & communications for Kia Motors America. "These awards from MotorWeek, which reflect what today's car shoppers are looking for in their vehicles, are a testament to the quality and features Kia vehicles provide as they continue to attract more and more people to our showrooms."
MotorWeek is one of television’s most respected and longest-running automotive programs, and the show’s editors have certainly “seen it all” when it comes to the best and brightest in the automotive world. When evaluating the Rio and Optima, they were impressed with performance, fuel efficiency and overall value – in addition to the array of available features like Bluetooth® wireless technology and SiriusXM Satellite Radio capabilities.
The 2012 Rio boasts class-leading fuel economy and horsepower, and the Optima has been praised for its fun-to-drive performance and innovative technology. Both offer luxurious perks at unbeatable prices.
The subcompact and midsize sedan segments are getting more competitive each year, but as far as MotorWeek is concerned, there are two obvious winners. Stop by to test drive the Kia Rio or the Kia Optima today and see why their accolades are so well deserved.