Article from Drive Moore Monthly ()
December 9, 2011
Kia Tops Kelley Blue Book ‘Total Cost of Ownership’ List
While being named #1 in Brand Loyalty by Experian.

Photo: Kia Tops Kelley Blue Book ‘Total Cost of Ownership’ List
Offering a high-level of value and fuel efficiency, Kia Motors America (KMA) ranks as the best brand for Total Cost of Ownership according to Kelley Blue Book’s kbb.com.
 
Boasting a diverse lineup of fun-to-drive and fuel-efficient vehicles such as the Rio (36 mpg highway), Forte (37 mpg highway) and Optima (35 mpg highway), Kia crafts a unique blend of style, performance, technology and value
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KMA claimed the top spot in Total Cost of Ownership for the initial five-year ownership period in the kbb.com non-luxury brands segment. Kia’s average Total Cost of Ownership came in below $40,000 to top the list ahead of Hyundai and Honda.
 
Kelley Blue Book’s Total Cost of Ownership is based on factors such as depreciation, expected fuel costs, insurance, maintenance and repair costs and state fees. Kelley Blue Book Residual Values are used to calculate depreciation costs, which play the greatest role in determining Total Cost of Ownership with expected fuel costs not far behind.
 
The website compiles rankings so consumers can make informed purchasing decisions and gain a sense of the overall financial implications of owning a car. The concept of Total Cost of Ownership is easily explained with the help of simple charts and graphs available at www.kbb.com.
 
The kbb.com honors compliment Kia’s top spot on brand loyalty rankings compiled by global information services company Experian. Kia has experienced unprecedented increases in sales and market share growth which has translated into the industry’s best loyalty rate of 47.9 percent.
 
Customers are making informed and intelligent purchases when it comes to buying new cars in the face of today’s challenging economy. Kia’s low starting prices and selection of well-designed, fuel-efficient models make the brand an attractive and affordable option for many consumers. Low prices and low cost of ownership are just some of the selling features that have helped propel Kia to 16 consecutive years of increased market share in the U.S. 
 
A test drive of any of the Kia models will make the benefits of Kia ownership clear, so stop in soon.

Published by Bob Moore Kia
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